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On the differential benchmarking of promotional efficiency with machine learning modeling (I): Principles and statistical comparison
16 references·0 citing·47 second hop
On the differential benchmarking of promotional efficiency with machine learning modeling (I): Principles and statistical comparison (2012)On the differential benchmarking of promo…Do Promotions Benefit Manufacturers, Retailers, or Both? (2004)Do Promotions Benefit Manufac…Decomposing the Sales Promotion Bump with Store Data (2004)Decomposing the Sales Promoti…An Empirical Analysis of Determinants of Retailer Pricing Strategy (2004)An Empirical Analysis of Dete…The Category-Demand Effects of Price Promotions (2001)The Category-Demand Effects o…Semiparametric Analysis to Estimate the Deal Effect Curve (2001)Semiparametric Analysis to Es…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Building models for marketing decisions: (2000)Building models for marketing…Building Models for Marketing Decisions (2000)Building Models for Marketing…The Decomposition of Promotional Response: An Empirical Generalization (1999)The Decomposition of Promotio…Supermarket Competition: The Case of Every Day Low Pricing (1997)Supermarket Competition: The …Relating price sensitivity to retailer promotional variables and pricing policy: an empirical analysis (1996)Relating price sensitivity to…How Promotions Work (1995)How Promotions WorkEDLP, Hi-Lo, and Margin Arithmetic (1994)EDLP, Hi-Lo, and Margin Arith…Sales Promotion: Concepts, Methods and Strategies (1990)Sales Promotion: Concepts, Me…The Effects of Reference Prices in Retail Advertisements (1981)The Effects of Reference Pric…ON THE VALIDATION OF MODELS (1981)ON THE VALIDATION OF MODELSMental Accounting and Consumer Choice (1985)Discrete Choice Analysis: Theory and Application to Travel Demand. (1987)Who Benefits from Store Brand Entry? (2004)The Impact of a Product-Harm Crisis on Marketing Effectiveness (2007)Mental Accounting and Consumer Choice (2008)What drives impulse buying behaviors in a mobile auction? The perspective of the Stimulus-Organism-Response model (2018)A New Product Growth Model for Consumer Durables (1976)The Changing Role of Marketing in the Corporation (1992)Market Segmentation: Conceptual and Methodological Foundations (1997)On the use of structural equation models for marketing modeling (2000)Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation (2006)The differing and mediating roles of trust and relationship commitment in service relationship maintenance and development (2009)Impact of Sales Promotions on When, What, and How Much to Buy (1988)Prospect theory: An analysis of decision under risk (1988)A Probabilistic Choice Model for Market Segmentation and Elasticity Structure (1989)New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry (2004)Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions (2009)Salience and Consumer Choice (2013)Distribution of the Estimators for Autoregressive Time Series with a Unit Root (1979)Macroeconomics and Reality (1980)The Great Crash, the Oil Price Shock, and the Unit Root Hypothesis (1989)The Long-Term Effect of Marketing Strategy on Brand Sales (2010)From Generic to Branded: A Model of Spillover in Paid Search Advertising (2011)Happiness Begets Money: Emotion and Engagement in Live Streaming (2021)A Theory of the Allocation of Time (1965)A Reference Price Model of Brand Choice for Frequently Purchased Products (1986)Competitive Promotional Strategies (1988)Supermarket Pricing Strategies (2008)Dynamic Pricing with Loss-Averse Consumers and Peak-End Anchoring (2011)The Economics of Welfare (1933)Meta-Analytic Procedures for Social Research (1991)Towards value-based pricing—An integrative framework for decision making (2003)Effects of pricing and promotion on consumer perceptions: it depends on how you frame it (2005)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Statistical analysis of cointegration vectors (1988)MAXIMUM LIKELIHOOD ESTIMATION AND INFERENCE ON COINTEGRATION — WITH APPLICATIONS TO THE DEMAND FOR MONEY (1990)Explaining intention to use mobile chat services: moderating effects of gender (2005)Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Social Media and Firm Equity Value (2012)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)On the use of dimensioned measures of error to evaluate the performance of spatial interpolators (2006)Components of information for multiple resolution comparison between maps that share a real variable (2007)Revisiting the concept of a symmetric index of agreement for continuous datasets (2016)Reason-based choice (1993)Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards (2002)
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References

  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1981ON THE VALIDATION OF MODELS4,904 cited
  • 1990Sales Promotion: Concepts, Methods and Strategies846 cited
  • 1995How Promotions Work655 cited
  • 2001The Category-Demand Effects of Price Promotions534 cited
  • 2000Building Models for Marketing Decisions509 cited
  • 1999The Decomposition of Promotional Response: An Empirical Generalization424 cited
  • 1994EDLP, Hi-Lo, and Margin Arithmetic369 cited
  • 2004Do Promotions Benefit Manufacturers, Retailers, or Both?302 cited
  • 1997Supermarket Competition: The Case of Every Day Low Pricing302 cited
  • 2004An Empirical Analysis of Determinants of Retailer Pricing Strategy238 cited
  • 2004Decomposing the Sales Promotion Bump with Store Data237 cited
  • 1981The Effects of Reference Prices in Retail Advertisements168 cited
  • 2000Building models for marketing decisions:157 cited
  • 2001Semiparametric Analysis to Estimate the Deal Effect Curve150 cited
  • 1996Relating price sensitivity to retailer promotional variables and pricing policy: an empirical analysis

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