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Product Placement in Brazilian Prime Time Television: The Case of the Reception of a Telenovela
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References

  • 2018Distinction: A Social Critique of the Judgement of Taste*20,290 cited

Cited by

  • 2006Audience Response to Product Placements: An Integrative Framework and Future Research Agenda475 cited
  • 2004Advertainment or Adcreep Game Players’ Attitudes toward Advertising and Product Placements in Computer Games277 cited
  • 2010Understanding Attitudes Toward and Behaviors in Response to Product Placement206 cited
  • 2005Adolescent brand consciousness and product placements: awareness, liking and perceived effects on self and others193 cited
  • 2005Multiple Proximities between Television Genres and Audiences191 cited
  • 2006Product Placement: How Brands Appear on Television174 cited
  • 2009A New Branch of Advertising149 cited
  • 2008Covert Marketing Unmasked: A Legal and Regulatory Guide for Practices that Mask Marketing Messages141 cited
  • 2003"I'm Not a Feminist...I Only Defend Women as Human Beings": The Production, Representation, and Consumption of Feminism in a Telenovela78 cited
  • 2006Brand placements Bollywood style73 cited
  • 2006"COME ON DOWN": How Consumers View Game Shows and the Products Placed in Them54 cited
  • 2013The Prevalence of and Consumer Response to Foreign and Domestic Brand Placement in Bollywood Movies53 cited
  • 2019Expanding the Agenda of Research on Product Placement: A Commercial Intertext

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48 cited
  • 2005“Leaving on a (Branded) Jet Plane”: An Exploration of Audience Attitudes towards Product Assimilation in Television Content45 cited
  • 2010Understanding Attitudes toward and Behaviors in Response to Product Placement: A Consumer Socialization Framework43 cited
  • 2003International Communication, Ethnography, and the Challenge of Globalization38 cited