Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Affect Intensity: An Individual Difference Response to Advertising Appeals

10 references·16 citing·49 second hop

FromToDepth

this work references cited by second hop

References

1983Measuring individual differences in empathy: Evidence for a multidimensional approach.10,260 cited
1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
1987Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising1,636 cited
1987Affect intensity as an individual difference characteristic: A review1,168 cited
1987The Power of Feelings in Understanding Advertising Effects1,119 cited
1994Public Service Advertisements: Emotions and Empathy Guide Prosocial Behavior587 cited
1985Appeals to image and claims about quality: Understanding the psychology of advertising.575 cited
1980Television Commercial Wearout: An Information Processing View253 cited
1984Theory and measurement of affect intensity as an individual difference characteristic.185 cited
1990Developing a typology of affective responses to advertising164 cited

Cited by

2005EFFECTS OF INTERACTIVITY IN A WEB SITE: The Moderating Effect of Need for Cognition389 cited
2004Emotions in segmentation348 cited
2017Global Customer Engagement145 cited
1998The Effect of Consumer Prejudices on Ad Processing: Heterosexual Consumers' Responses to Homosexual Imagery in Ads

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

122 cited

2011The Presence of a Pleasant Ambient Scent in a Fashion Store116 cited

2010Compulsive Buying: A Theoretical Framework91 cited

2006Communicating through pictures and words: Understanding the role of affect and cognition in processing visual and verbal information91 cited

2010Promoting Brands across Categories with a Social Cause: Implementing Effective Embedded Premium Programs90 cited

2001Understanding Service Customers85 cited

2018Brand familiarity as a moderating factor in the ad and brand attitude relationship and advertising appeals80 cited

2003Examining Adolescents' Responses to Antimarijuana PSAs79 cited

2009Rational Versus Emotional Appeals in Newspaper Advertising: Copy, Art, and Layout Differences75 cited

2001The Influence of Personality Traits on the Processing of Visual and Verbal Information69 cited

2002DEVELOPING A SHORT AFFECT INTENSITY SCALE66 cited

2008Exploring consumer reactions to incongruent mild disgust appeals48 cited

2002Validity and Reliability of Scores on the Reduced Emotional Intensity Scale48 cited