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Business Dancing — the Nature and Role of Interfirm Relations in Business Strategy · Study

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ArticleBusiness Dancing — the Nature and Role of Interfirm Relations in Business Strategy

Ian Wilkinson1994

Article1994

Business Dancing — the Nature and Role of Interfirm Relations in Business Strategy

Ian Wilkinson · Louise C. Young

164 citations·0/0 files stored·Asia-Australia Marketing Journal

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Business Strategy and Innovation Customer Service Quality and Loyalty Quality and Supply Management

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References

1987Developing Buyer-Seller Relationships 1963Nebraska Symposium on Motivation, 1961 1949A Theory of Co-operation and Competition 1992Industrial networks: A new view of reality 1980The Development of Buyer‐Seller Relationships in Industrial Markets 1983The Marketing Imagination 1989The Role of Trust and Co‐operation in Marketing Channels: A Preliminary Study 1985Changing the course of marketing : alternative paradigms for widening marketing theory

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2003Cooperation by design: structure and cooperation in interorganizational networks 2002The principle of the conservation of business relationship energy: or many kinds of new beginnings 1999Total Relationship Marketing: Experimenting with a Synthesis of Research Frontiers 1995A concept of commitment: alternative views of relational continuity in business service relationships 1998The Space Between: Towards a Typology of Interfirm Relations 2005Business mating: Who chooses and who gets chosen?

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Year1994

Typearticle

Published1994-08-01

VenueAsia-Australia Marketing Journal

ISSN-L1320-1646

Languageen

Citations164

Files0 public / 0

ShelfBusiness Strategy and Innovation

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doi10.1016/s1320-1646(94)70279-3

openalex_workW2021286021

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