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Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity
5 references·16 citing·41 second hop
Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity (1994)Competitive Interference Effects in Consu…Advances in Consumer Research (2025)Advances in Consumer ResearchConceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Handbook of consumer behavior (1991)Handbook of consumer behaviorEnhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads (1991)Enhancing and Measuring Consu…Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…Effective customer journey design: consumers’ conception, measurement, and consequences (2019)Effective customer journey de…Why travelers use Airbnb again? (2017)Why travelers use Airbnb agai…Wearable technologies: The role of usefulness and visibility in smartwatch adoption (2016)Wearable technologies: The ro…The effectiveness of celebrity endorsements: a meta-analysis (2016)The effectiveness of celebrit…The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter? (2013)The Effects of Positive and N…Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning (2013)Branded Service Encounters: S…Exciting red and competent blue: the importance of color in marketing (2011)Exciting red and competent bl…Information direction, website reputation and eWOM effect: A moderating role of product type (2008)Information direction, websit…An Examination of the Effects of Activating Persuasion Knowledge on Consumer Response to Brands Engaging in Covert Marketing (2008)An Examination of the Effects…Effect of brand familiarity, experience and information on online apparel purchase (2005)Effect of brand familiarity, …The effect of information overload on consumer choice quality in an on‐line environment (2004)The effect of information ove…Factors influencing consumer perceptions of brand trust online (2004)Factors influencing consumer …Brand Familiarity and Advertising Repetition Effects (2003)Brand Familiarity and Adverti…Brand Perceptions and the Market for Common Stock (2002)Brand Perceptions and the Mar…The Effects of Brand Name Suggestiveness on Advertising Recall (1998)The Effects of Brand Name Sug…Characteristics of memory associations: A consumer-based brand equity perspective (1996)Characteristics of memory ass…Possessions and the Extended Self (1988)Dimensions of Brand Personality (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)The Marketers’ Prismatic Palette: A Review of Color Research and Future Directions (2013)Color and psychological functioning: a review of theoretical and empirical work (2015)Sounds like a healthy retail atmospheric strategy: Effects of ambient music and background noise on food sales (2018)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Helpfulness of Online Consumer Reviews: Readers' Objectives and Review Cues (2012)Examining the influence of online reviews on consumers' decision-making: A heuristic–systematic model (2014)eWOM effects on hotel booking intentions, attitudes, trust, and website perceptions (2015)Managing brand equity : capitalizing on the value of a brand name. (1991)Brand trust in the context of consumer loyalty (2001)Customer-based brand equity for a destination (2007)Examining the role of advertising and sales promotions in brand equity creation (2011)ASPECTS OF THE THEORY OF SYNTAX (1964)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Human Inference: Strategies and Shortcomings of Social Judgment. (1983)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Managing Brand Equity (1991)How Advertising Works: What Do We Really Know? (1999)From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior (2015)Investigating the impact of social media advertising features on customer purchase intention (2018)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The theory of planned behavior (1991)Bias in meta-analysis detected by a simple, graphical test (1997)Quantifying heterogeneity in a meta‐analysis (2002)The future of social media in marketing (2019)The art of writing literature review: What do we know and what do we need to know? (2020)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)An Information Processing Theory of Consumer Choice (1979)Information Processing from Advertisements: Toward an Integrative Framework (1989)Social Capital: Prospects for a New Concept (2002)The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement (2007)Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)Strategic Orientation of the Firm and New Product Performance (1997)Costly Search and Mutual Fund Flows (1998)Investor Psychology and Asset Pricing (2001)Bibliometric Methods in Management and Organization (2014)
this work references cited by second hop

References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1987Dimensions of Consumer Expertise4,373 cited
  • 1991Handbook of consumer behavior1,033 cited
  • 1991Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads988 cited

Cited by

  • 2008Information direction, website reputation and eWOM effect: A moderating role of product type969 cited
  • 2003Brand Familiarity and Advertising Repetition Effects855 cited
  • 2011Exciting red and competent blue: the importance of color in marketing735 cited
  • 1996Characteristics of memory associations: A consumer-based brand equity perspective612 cited
  • 2016The effectiveness of celebrity endorsements: a meta-analysis599 cited
  • 2016Wearable technologies: The role of usefulness and visibility in smartwatch adoption510 cited
  • 2013The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter?505 cited
  • 2004Factors influencing consumer perceptions of brand trust online445 cited
  • 1998The Effects of Brand Name Suggestiveness on Advertising Recall444 cited

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2004
The effect of information overload on consumer choice quality in an on‐line environment
409 cited
  • 2002Brand Perceptions and the Market for Common Stock388 cited
  • 2005Effect of brand familiarity, experience and information on online apparel purchase348 cited
  • 2017Why travelers use Airbnb again?325 cited
  • 2013Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning321 cited
  • 2019Effective customer journey design: consumers’ conception, measurement, and consequences321 cited
  • 2008An Examination of the Effects of Activating Persuasion Knowledge on Consumer Response to Brands Engaging in Covert Marketing313 cited