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ADVOCACY ADVERTISING FOR BIOTECHNOLOGY: The Effect of Public Accountability on Corporate Trust and Attitude Toward the Ad

16 references·16 citing·53 second hopsampled

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References

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1983Attitude Toward the Ad As a Mediator of Advertising Effectiveness: Determinants and Consequences482 cited
1994Awareness of Sponsorship and Corporate Image: An Empirical Investigation450 cited
1982

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On the Reliability and Predictive Validity of Purchase Intention Measures

234 cited

1996Adolescent Processing of Social and Physical Threat Communications152 cited

1989Self-identification and accountability.106 cited

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