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Responsabilité Sociale de l'Entreprise et Publicité

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References

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2005

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The effects of corporate social responsibility and price on consumer responses

1,250 cited

1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,180 cited

1992Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis1,007 cited

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