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A Rhetorical Question: What is the Impact of Non-traditional Media for Low- and High-Reputation Brands?
16 references·1 citing·43 second hop
A Rhetorical Question: What is the Impact of Non-traditional Media for Low- and High-Reputation Brands? (2009)A Rhetorical Question: What is the Impact…How Does Objective Quality Affect Perceived Quality? Short-Term Effects, Long-Term Effects, and Asymmetries (2006)How Does Objective Quality Af…THE MEDIUM AS A CONTEXTUAL CUE: Effects of Creative Media Choice (2005)THE MEDIUM AS A CONTEXTUAL CU…INDIRECT PERSUASION IN ADVERTISING: How Consumers Process Metaphors Presented in Pictures and Words (2005)INDIRECT PERSUASION IN ADVERT…Visual and Verbal Rhetorical Figures under Directed Processing versus Incidental Exposure to Advertising (2003)Visual and Verbal Rhetorical …Visual Rhetoric in Advertising: Text‐Interpretive, Experimental, and Reader‐Response Analyses (1999)Visual Rhetoric in Advertisin…Brand Endorsement, Popularity, and Event Sponsorship as Advertising Cues Affecting Consumer Pre-Purchase Attitudes (1999)Brand Endorsement, Popularity…Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes (1998)Is a Company Known by the Com…Is a Company Known by the Company it Keeps? 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References

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  • 1998Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes473 cited
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  • 1999Brand Endorsement, Popularity, and Event Sponsorship as Advertising Cues Affecting Consumer Pre-Purchase Attitudes317 cited
  • 1997Advertising Repetition as a Signal of Quality: If It's Advertised So Much, Something Must Be Wrong292 cited

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  • 2006How Does Objective Quality Affect Perceived Quality? Short-Term Effects, Long-Term Effects, and Asymmetries271 cited
  • 2003Visual and Verbal Rhetorical Figures under Directed Processing versus Incidental Exposure to Advertising253 cited
  • 2005THE MEDIUM AS A CONTEXTUAL CUE: Effects of Creative Media Choice236 cited
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    • 2018Drifting between Counting Atoms and Telling Stories: Quantitative and Qualitative Ambient OOH Media Planning Guidelines for Emerging Economies9 cited