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The effects of film trailers on shaping consumer expectations in the entertainment industry—A qualitative analysis
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The effects of film trailers on shaping consumer expectations in the entertainment industry—A qualitative analysis (2012)The effects of film trailers on shaping c…Movie Advertising and the Stock Market Valuation of Studios: A Case of “Great Expectations?” (2008)Movie Advertising and the Sto…The effectiveness of pre-release advertising for motion pictures: An empirical investigation using a simulated market (2007)The effectiveness of pre-rele…Measuring Word of Mouth's Impact on Theatrical Movie Admissions (2007)Measuring Word of Mouth's Imp…Entertainment Industry Economics (2007)Entertainment Industry Econom…Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue (2006)Word of Mouth for Movies: Its…Screen traffic: movies, multiplexes, and global culture (2004)Screen traffic: movies, multi…Coming Attractions: Reading American Movie Trailers (2004)Coming Attractions: Reading A…The Internet movie database (2001)The Internet movie databaseQualitative Methods in Social Research (2001)Qualitative Methods in Social…Uncertainty in the Movie Industry: Does Star Power Reduce the Terror of the Box Office? (1999)Uncertainty in the Movie Indu…Story: Substance, Structure, Style, and the Principles of Screenwriting (1997)Story: Substance, Structure, …The Nature and Determinants of Customer Expectations of Service (1993)The Nature and Determinants o…Consumer perceptions of service quality: an assessment of the SERVQUAL dimensions (1990)Consumer perceptions of servi…Priming Price: Prior Knowledge and Context Effects (1989)Priming Price: Prior Knowledg…The Role of Involvement in Attention and Comprehension Processes (1988)The Role of Involvement in At…The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach (1982)The Effects of Music in Adver…The Variation of Certain Speculative Prices (1963)The myopia of learning (1993)The variation of certain speculative prices (1997)Reputation and Strength of Ties in Predicting Commercial Success and Artistic Merit of Independents in the Italian Feature Film Industry* (2005)The Power of Stars: Do Star Actors Drive the Success of Movies? (2007)Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies (2014)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Measuring the Involvement Construct (1985)The Effects of Product Class Knowledge on Information Search Behavior (1985)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Some antecedents and outcomes of brand love (2006)The Impact of Television Advertising: Learning Without Involvement (1965)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Model of Persuasion (1986)Association learning of likes and dislikes: A review of 25 years of research on human evaluative conditioning. (2001)Self-schemata and processing information about the self. (1977)Contingent weighting in judgment and choice. (1988)Consumers' Perceptions of the Ethics and Acceptability of Product Placements in Movies: Product Category and Individual Differences (1997)Influences on Consumer Use of Word-of-Mouth Recommendation Sources (1997)Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment (2008)Mental Accounting and Consumer Choice (2008)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions (1993)Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Further Research (1994)SERVPERF versus SERVQUAL: Reconciling Performance-Based and Perceptions-Minus-Expectations Measurement of Service Quality (1994)Understanding Attitudes and Predicting Social Behavior (1980)The diffusion of innovations (1983)A Simple Model of Herd Behavior (1992)Exploring the value of online product reviews in forecasting sales: The case of motion pictures (2007)Do online reviews matter? — An empirical investigation of panel data (2008)Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities (2014)Base-rate respect: From ecological rationality to dual processes (2007)Playing for Real (2008)Taking “Fun and Games” Seriously: Proposing the Hedonic-Motivation System Adoption Model (HMSAM) (2013)The Cluster as Market Organisation (2004)Vertical Contracts in the Video Rental Industry (2008)To Review or Not to Review? Limited Strategic Thinking at the Movie Box Office (2009)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Theory-Testing, Generalization, and the Problem of External Validity (2003)Why Won’t They Listen to Us? (2004)Qualitative Data Analysis (2016)
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References

  • 1990Consumer perceptions of service quality: an assessment of the SERVQUAL dimensions2,908 cited
  • 1993The Nature and Determinants of Customer Expectations of Service2,665 cited
  • 1988The Role of Involvement in Attention and Comprehension Processes2,070 cited
  • 2001Qualitative Methods in Social Research1,866 cited
  • 2006Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue1,591 cited
  • 1997Story: Substance, Structure, Style, and the Principles of Screenwriting809 cited
  • 1982The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach803 cited
  • 1999Uncertainty in the Movie Industry: Does Star Power Reduce the Terror of the Box Office?484 cited
  • 1989Priming Price: Prior Knowledge and Context Effects331 cited
  • 2007Entertainment Industry Economics226 cited
  • 2008Movie Advertising and the Stock Market Valuation of Studios: A Case of “Great Expectations?”192 cited
  • 2004Screen traffic: movies, multiplexes, and global culture163 cited
  • 2007Measuring Word of Mouth's Impact on Theatrical Movie Admissions149 cited
  • 2001The Internet movie database147 cited
  • 2007The effectiveness of pre-release advertising for motion pictures: An empirical investigation using a simulated market

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146 cited
  • 2004Coming Attractions: Reading American Movie Trailers137 cited
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