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Structure of marketing decision making and international marketing standardisation strategies
16 references·5 citing·36 second hop
Structure of marketing decision making and international marketing standardisation strategies (2009)Structure of marketing decision making an…The Concept of Fit in Strategy Research: Towards Verbal and Statistical Correspondence (2018)The Concept of Fit in Strateg…A Practical Guide To Factorial Validity Using PLS-Graph: Tutorial And Annotated Example (2005)A Practical Guide To Factoria…The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance (2002)The GMS: A Broad Conceptualiz…Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures (1994)Marketing Strategy-Performanc…Service Firms' International Entry-Mode Choice: A Modified Transaction-Cost Analysis Approach (1993)Service Firms' International …Product and Promotion Adaptation in Export Ventures: An Empirical Investigation (1993)Product and Promotion Adaptat…The Influence of Global Marketing Standardization on Performance (1992)The Influence of Global Marke…Choice of Foreign Market Entry Mode: Impact of Ownership, Location and Internalization Factors (1992)Choice of Foreign Market Entr…The Mechanism of Internationalisation (1990)The Mechanism of Internationa…The Concept of Fit in Strategy Research: Toward Verbal and Statistical Correspondence (1989)The Concept of Fit in Strateg…Standardization of International Marketing Strategy: Some Research Hypotheses (1989)Standardization of Internatio…THE GLOBALIZATION OF MARKETS (1983)THE GLOBALIZATION OF MARKETSThe Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments (1977)The Internationalization Proc…Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias i…Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias i…THE INTERNATIONALIZATION OF THE FIRM ? FOUR SWEDISH CASES (1975)THE INTERNATIONALIZATION OF T…Cultural intelligence and managerial relational performance: a resource advantage perspective (2020)Cultural intelligence and man…Organisational learning and export performance of emerging market entrepreneurial firms (2019)Organisational learning and e…Complaint-handling as antecedent of customer engagement: do consumer characteristics matter? (2017)Complaint-handling as anteced…The influence of adaptation and standardization of the marketing mix on performance: a meta-analysis (2011)The influence of adaptation a…Standardization Versus Adaptation in Global Markets: Is Channel Strategy Different? (2010)Standardization Versus Adapta…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. 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this work references cited by second hop

References

  • 1977Estimating Nonresponse Bias in Mail Surveys12,220 cited
  • 1977The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments10,872 cited
  • 1977Estimating Nonresponse Bias in Mail Surveys10,334 cited
  • 1975THE INTERNATIONALIZATION OF THE FIRM ? FOUR SWEDISH CASES3,667 cited
  • 1983THE GLOBALIZATION OF MARKETS3,411 cited
  • 1990The Mechanism of Internationalisation3,406 cited
  • 2005A Practical Guide To Factorial Validity Using PLS-Graph: Tutorial And Annotated Example3,281 cited
  • 1989The Concept of Fit in Strategy Research: Toward Verbal and Statistical Correspondence2,372 cited
  • 1994Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures2,155 cited
  • 2018The Concept of Fit in Strategy Research: Towards Verbal and Statistical Correspondence2,041 cited
  • 1992Choice of Foreign Market Entry Mode: Impact of Ownership, Location and Internalization Factors1,523 cited
  • 1993Service Firms' International Entry-Mode Choice: A Modified Transaction-Cost Analysis Approach1,352 cited
  • 1989Standardization of International Marketing Strategy: Some Research Hypotheses949 cited
  • 1992The Influence of Global Marketing Standardization on Performance792 cited

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  • 2002The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance706 cited
  • 1993Product and Promotion Adaptation in Export Ventures: An Empirical Investigation540 cited
  • Cited by

    • 2010Standardization Versus Adaptation in Global Markets: Is Channel Strategy Different?46 cited
    • 2019Organisational learning and export performance of emerging market entrepreneurial firms44 cited
    • 2011The influence of adaptation and standardization of the marketing mix on performance: a meta-analysis38 cited
    • 2017Complaint-handling as antecedent of customer engagement: do consumer characteristics matter?28 cited
    • 2020Cultural intelligence and managerial relational performance: a resource advantage perspective12 cited