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A content analysis of beverage alcohol advertising. I. Magazine advertising.

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References

1984Content Analysis: An Introduction to its Methodology.24,312 cited
1955Reliability of Content Analysis: The Case of Nominal Scale Coding1,849 cited
1982A content analysis of beverage alcohol advertising. II. Television advertising.50 cited

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2000Media, product differences and seasonality in alcohol advertising in 1997.26 cited
2005Addicted Media: Substances on Screen25 cited
1983ALCOHOL CONTROL POLICIES24 cited
1999An Examination of the Information and Thematic Content of Consumer Print Advertising in India13 cited
2001Communication strategies for technology products in Singapore: a content analysis12 cited

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