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Relevant or redundant: Elite consumers' perception of foreign-made products in an emerging market

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References

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1994Customer Evaluation of Products in a Global Market676 cited

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2005The influence of country image structure on consumer evaluations of foreign products671 cited

1995Measuring subjective meaning structures by the laddering method: Theoretical considerations and methodological problems612 cited

Cited by

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2017Investigating young customers’ retail purchase embarrassment15 cited
2019Effects of personal dispositions, familiarity and consumption situation on Western brands’ packaging14 cited
2021“Foreign brands of course!” An ethnographic study exploring COO image perceptions and its influence on the preference of foreign clothing brands13 cited
2023Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites13 cited
2021Country of Origin Effect on Purchase Intention Towards Italian Luxury Fashion: Mediating Role of Brand Perception and Social Status11 cited
2020“WHAT’S FOREIGN IS BETTER”: A FUZZY AHP ANALYSIS TO EVALUATE FACTORS THAT INFLUENCE FOREIGN PRODUCT CHOICE AMONG INDIAN CONSUMERS10 cited