Differential pricing for services

Rama Yelkur · Paul A. Herbig

18 citations0/0 files storedMarketing Intelligence & Planning

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Consumer Market Behavior and Pricing Merger and Competition Analysis Supply Chain and Inventory Management

Abstract

Discusses the various steps in differential pricing and integrates the economics of differential pricing with the marketing perspective. Explains the concept of differential pricing with the help of a mathematical model, and illustrates the use of differential pricing by using an example from the hotel industry.

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References

1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1985Problems and Strategies in Services Marketing 1973Marketing Management: Analysis, Planning and Control 1978Issues and Advances in Segmentation Research 1959Microeconomic Theory: A Mathematical Approach 1973Buyers' Subjective Perceptions of Price 1994Competition and Price Dispersion in the U.S. Airline Industry 1987The Price Bundling of Services: A Normative Framework

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2011The 7Ps Classification of the Services Marketing Mix Revisited: An Empirical Assessment of their Generalisability, Applicability and Effect on Performance - Evidence from Jordan’s Services Organisations

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