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Differential pricing for services
16 references·1 citing·40 second hop
Differential pricing for services (1997)Differential pricing for servicesPrice Discrimination Using In-Store Merchandising (1996)Price Discrimination Using In…Supplying Information to Facilitate Price Discrimination (1994)Supplying Information to Faci…Competition and Price Dispersion in the U.S. Airline Industry (1994)Competition and Price Dispers…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…The Price Bundling of Services: A Normative Framework (1987)The Price Bundling of Service…The New Demographics and Market Fragmentation (1985)The New Demographics and Mark…Problems and Strategies in Services Marketing (1985)Problems and Strategies in Se…A Price Discrimination Theory of Coupons (1984)A Price Discrimination Theory…Person-Situation: Segmentation's Missing Link (1982)Person-Situation: Segmentatio…Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review (1979)Multiattribute Approaches for…Models for Pricing Decisions (1978)Models for Pricing DecisionsIssues and Advances in Segmentation Research (1978)Issues and Advances in Segmen…Using the Benefit Chain for Improved Strategy Formulation (1975)Using the Benefit Chain for I…Marketing Management: Analysis, Planning and Control (1973)Marketing Management: Analysi…Buyers' Subjective Perceptions of Price (1973)Buyers' Subjective Perception…Microeconomic Theory: A Mathematical Approach (1959)Microeconomic Theory: A Mathe…The 7Ps Classification of the Services Marketing Mix Revisited: An Empirical Assessment of their Generalisability, Applicability and Effect on Performance - Evidence from Jordan’s Services Organisations (2011)The 7Ps Classification of the…Conditional logit analysis of qualitative choice behavior (1972)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)A General Approach to Product Design Optimization Via Conjoint Analysis (1981)The Innovation Diffusion Process in a Heterogeneous Population: A Micromodeling Approach (1990)The effect of online reviews on product sales: A joint sentiment-topic analysis (2018)Advances in Consumer Research (2025)Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)An Information Processing Theory of Consumer Choice (1979)A Means-End Chain Model Based on Consumer Categorization Processes (1982)A Means-End Chain Model Based on Consumer Categorization Processes (1982)Understanding Heterogeneous Preferences in Random Utility Models: A Latent Class Approach (2002)Information and Consumer Behavior (1970)The nature of human values (1973)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Atmospherics as a Marketing Tool (1974)Breaking Free from Product Marketing (1977)A Service‐Orientated Approach to Marketing of Services (1978)The Nature and Determinants of Customer Expectations of Service (1993)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition (1974)Consumer Promotions and the Acceleration of Product Purchases (1985)A Price Expectations Model of Customer Brand Choice (1990)The effects of framing price promotion messages on consumers' perceptions and purchase intentions (1998)The Effect of a Market Orientation on Business Profitability (1990)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Rewards and Punishments as Selective Incentives for Collective Action: Theoretical Investigations (1980)Preference, Value, Choice, and Welfare (2011)The moderating effect of customer perceived value on online shopping behaviour (2011)Service strategies within the manufacturing sector: benefits, costs and partnership (2001)Marketing Models of Service and Relationships (2006)Supplier selection and order lot sizing modeling: A review (2006)Airport Congestion When Carriers Have Market Power (2002)The Role of Wages and Auditing during a Crackdown on Corruption in the City of Buenos Aires (2003)How do Incumbents Respond to the Threat of Entry? Evidence from the Major Airlines * (2008)Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments (2000)The evolution and future of national customer satisfaction index models (2001)
this work references cited by second hop

References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1985Problems and Strategies in Services Marketing2,819 cited
  • 1973Marketing Management: Analysis, Planning and Control2,439 cited
  • 1978Issues and Advances in Segmentation Research921 cited
  • 1959Microeconomic Theory: A Mathematical Approach813 cited
  • 1973Buyers' Subjective Perceptions of Price731 cited
  • 1994Competition and Price Dispersion in the U.S. Airline Industry668 cited
  • 1987The Price Bundling of Services: A Normative Framework607 cited
  • 1984A Price Discrimination Theory of Coupons491 cited
  • 1979Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review406 cited
  • 1994Supplying Information to Facilitate Price Discrimination379 cited
  • 1985The New Demographics and Market Fragmentation329 cited
  • 1982Person-Situation: Segmentation's Missing Link226 cited
  • 1975Using the Benefit Chain for Improved Strategy Formulation199 cited
  • 1996Price Discrimination Using In-Store Merchandising134 cited
  • 1978

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Models for Pricing Decisions
120 cited

Cited by

  • 2011The 7Ps Classification of the Services Marketing Mix Revisited: An Empirical Assessment of their Generalisability, Applicability and Effect on Performance - Evidence from Jordan’s Services Organisations30 cited