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The Impact of Corporate Marketing on a Company's Brand Extensions

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References

1986Communication and Persuasion5,214 cited
1995Building Strong Brands4,432 cited
1997The Company and the Product: Corporate Associations and Consumer Product Responses4,189 cited
1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
1991Managing Brand Equity3,818 cited
1990Consumer Evaluations of Brand Extensions3,266 cited
2017Communication And Persuasion2,240 cited
1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
1989MANAGING BRAND EQUITY1,150 cited
1991A Process-Tracing Study of Brand Extension Evaluation891 cited
1994The Importance of the Brand in Brand Extension819 cited
1991A framework for marketing image management.817 cited
1996Company Advertising with a Social Dimension: The Role of Noneconomic Criteria689 cited
1986Managing your corporate images546 cited

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1988

Choices from Sets Including Remembered Brands: Use of Recalled Attributes and Prior Overall Evaluations

497 cited

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2017What Makes CSR Communication Lead to CSR Participation? Testing the Mediating Effects of CSR Associations, CSR Credibility, and Organization–Public Relationships144 cited
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2004Positioning and branding your organisation127 cited