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Model selection for direct marketing: performance criteria and validation methods
12 references·2 citing·54 second hop
Model selection for direct marketing: performance criteria and validation methods (2008)Model selection for direct marketing: per…Implementing Neural Networks for Decision Support in Direct Marketing (2004)Implementing Neural Networks …Benchmarking state-of-the-art classification algorithms for credit scoring (2003)Benchmarking state-of-the-art…Bayesian neural network learning for repeat purchase modelling in direct marketing (2002)Bayesian neural network learn…Knowledge management and data mining for marketing (2001)Knowledge management and data…Evaluation of prediction models for marketing campaigns (2001)Evaluation of prediction mode…Assessing the performance of direct marketing scoring models (2001)Assessing the performance of …Artificial Neural Network Decision Support Systems for New Product Development Project Selection (2000)Artificial Neural Network Dec…Direct Marketing Performance Modeling Using Genetic Algorithms (1999)Direct Marketing Performance …Applying neural computing to target marketing (1997)Applying neural computing to …The effect of sample size and proportion of buyers in the sample on the performance of list segmentation equations generated by regression analysis (1992)The effect of sample size and…Estimation of Latent Class Models with Heterogeneous Choice Probabilities: An Application to Market Structuring (1990)Estimation of Latent Class Mo…Cross-Validation for Prediction (1987)Cross-Validation for Predicti…The GNG neural network in analyzing consumer behaviour patterns: empirical research on a purchasing behaviour processes realized by the elderly consumers (2020)The GNG neural network in ana…Contagious Flow (2014)Contagious FlowA resource‐based view of the firm (1984)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Diagnosing Risk in Radical Innovation Projects (2007)Does Strategic Planning Enhance or Impede Innovation and Firm Performance?* (2011)The interactive effects of online reviews on the determinants of Swiss hotel performance: A neural network analysis (2015)Neural network credit scoring models (2000)Credit scoring with a data mining approach based on support vector machines (2006)The comparisons of data mining techniques for the predictive accuracy of probability of default of credit card clients (2008)A boosted decision tree approach using Bayesian hyper-parameter optimization for credit scoring (2017)Strategic database marketing (1994)Optimal Selection for Direct Mail (1995)A stochastic RFM model (1999)Incremental value modeling (2002)Response Modeling in Direct Marketing (2013)Modeling the consumer journey for membership services (2017)A Theory of Social Comparison Processes (1954)Flow: the psychology of optimal experience (1990)The role of positive emotions in positive psychology: The broaden-and-build theory of positive emotions. 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(1983)Stacked Regressions (1996)Supervised Classification for Decision Support in Customer Relationship Management (2008)Cost-Sensitive Learning via Priority Sampling to Improve the Return on Marketing and CRM Investment (2012)Targeting High Value Customers While under Resource Constraint: Partial Order Constrained Optimization with Genetic Algorithm (2015)Is your company ready for one-to-one marketing? (1999)Turning telecommunications call details to churn prediction: a data mining approach (2002)Knowledge management technologies and applications—literature review from 1995 to 2002 (2003)Building a Data Warehouse (2008)Artificial intelligence in supply chain management: A systematic literature review (2020)Latent Structure Analysis. (1969)Exploratory Latent Structure Analysis Using Both Identifiable and Unidentifiable Models (1974)The Analysis of Systems of Qualitative Variables When Some of the Variables Are Unobservable. Part I-A Modified Latent Structure Approach (1974)Internal analysis of market structure: Recent developments and future prospects (1991)Evaluations of E-Tailers’ Delivery Fulfillment (2004)Consumer substitution decisions: an integrative framework (2014)I. Problems and Designs of Cross-Validation 1 (1951)Statistical Theories of Mental Test Scores (1969)The Predictive Sample Reuse Method with Applications (1975)Fuzzy clusterwise regression in benefit segmentation: Application and investigation into its validity (1993)Using Neoclassical Consumer-Choice Theory to Produce a Market Map From Purchase Data (1994)Identifying Hidden Structures in Marketing's Structural Models through Universal Structure Modeling (2008)
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References

  • 2003Benchmarking state-of-the-art classification algorithms for credit scoring903 cited
  • 2001Knowledge management and data mining for marketing575 cited
  • 2002Bayesian neural network learning for repeat purchase modelling in direct marketing218 cited
  • 1997Applying neural computing to target marketing125 cited
  • 2000Artificial Neural Network Decision Support Systems for New Product Development Project Selection117 cited
  • 1987Cross-Validation for Prediction74 cited
  • 1999Direct Marketing Performance Modeling Using Genetic Algorithms57 cited
  • 2001Assessing the performance of direct marketing scoring models49 cited
  • 1990Estimation of Latent Class Models with Heterogeneous Choice Probabilities: An Application to Market Structuring49 cited
  • 2001Evaluation of prediction models for marketing campaigns37 cited
  • 1992The effect of sample size and proportion of buyers in the sample on the performance of list segmentation equations generated by regression analysis34 cited
  • 2004Implementing Neural Networks for Decision Support in Direct Marketing32 cited

Cited by

  • 2014Contagious Flow39 cited
  • 2020The GNG neural network in analyzing consumer behaviour patterns: empirical research on a purchasing behaviour processes realized by the elderly consumers

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21 cited