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From Accuracy to Diversity in Product Recommendations: Relationship Between Diversity and Customer Retention
16 references·3 citing·45 second hop
From Accuracy to Diversity in Product Recommendations: Relationship Between Diversity and Customer Retention (2013)From Accuracy to Diversity in Product Rec…From Niches to Riches: The Anatomy of the Long Tail (2018)From Niches to Riches: The An…A Social Network-Based Inference Model for Validating Customer Profile Data1 (2012)A Social Network-Based Infere…Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales (2011)Goodbye Pareto Principle, Hel…Empirical Analysis of the Impact of Recommender Systems on Sales (2010)Empirical Analysis of the Imp…Competition Between Local and Electronic Markets: How the Benefit of Buying Online Depends on Where You Live (2008)Competition Between Local and…A CRM performance measurement framework: Its development process and application (2008)A CRM performance measurement…The long tail: why the future of business is selling less of more (2007)The long tail: why the future…Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value (2006)Valuing the Real Option of Ab…Modeling Customer Lifetime Value (2006)Modeling Customer Lifetime Va…Customer churn analysis: Churn determinants and mediation effects of partial defection in the Korean mobile telecommunications service industry (2006)Customer churn analysis: Chur…Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services (2005)Cross-Selling Sequentially Or…The influence of online product recommendations on consumers’ online choices (2004)The influence of online produ…Balancing Acquisition and Retention Resources to Maximize Customer Profitability (2004)Balancing Acquisition and Ret…Cross-selling through database marketing: a mixed data factor analyzer for data augmentation and prediction (2003)Cross-selling through databas…Marketing during Periods of Shortage (1974)Marketing during Periods of S…Principles of Marketing (1972)Principles of MarketingDoes diversity facilitate consumer decisions: a comparative perspective based on single-category versus multi-category products (2023)Does diversity facilitate con…Recommendation networks of homogeneous products on an E-commerce platform: Measurement and competition effects (2022)Recommendation networks of ho…Assessing customer retention in B2C electronic commerce: an empirical study (2016)Assessing customer retention …Information and Consumer Behavior (1970)The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms (2003)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Differential Effects of Provider Recommendations and Consumer Reviews in E-Commerce Transactions: An Experimental Study (2012)How Online Product Reviews Affect Retail Sales: A Meta-analysis (2014)Artificial Intelligence in Advertising: Advancements, Challenges, and Ethical Considerations in Targeting, Personalization, Content Creation, and Ad Optimization (2023)Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers (2003)Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics (2010)Let a Thousand Flowers Bloom? An Early Look at Large Numbers of Software App Developers and Patterns of Innovation (2011)Zero defections: quality comes to services. (1990)A National Customer Satisfaction Barometer: The Swedish Experience (1992)Customer Switching Behavior in Service Industries: An Exploratory Study (1995)Variable selection by association rules for customer churn prediction of multimedia on demand (2009)How value and trust influence loyalty in wireless telecommunications industry (2012)Improved churn prediction in telecommunication industry using data mining techniques (2014)Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Electronic word-of-mouth in hospitality and tourism management (2007)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Handbook of Social Psychology (2013)Inequity In Social Exchange (1965)Developing Buyer-Seller Relationships (1987)The Commitment-Trust Theory of Relationship Marketing (1994)Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development (2003)Understanding Customer Experience Throughout the Customer Journey (2016)Human behavior and the principle of least effort (1949)The Economics of Information (1961)The Economics of Information (1976)Consumer Power: Evolution in the Digital Age (2013)Offline Showrooms in Omnichannel Retail: Demand and Operational Benefits (2017)Digital Economics (2019)The Antecedents and Consequences of Customer Satisfaction for Firms (1993)Automobile Prices in Market Equilibrium (1995)Firm-Created Word-of-Mouth Communication: Evidence from a Field Test (2009)Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value (2010)Creating Enduring Customer Value (2016)Stability in Competition (1929)Stability in Competition (1990)Examining the Relationship Between Reviews and Sales: The Role of Reviewer Identity Disclosure in Electronic Markets (2008)The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry (2017)Role of social media in online travel information search (2009)Organizing for Innovation in the Digitized World (2012)Classifying Services to Gain Strategic Marketing Insights (1983)Use of mass media campaigns to change health behaviour (2010)Effects of innovation types on firm performance (2011)
this work references cited by second hop

References

  • 1972Principles of Marketing5,598 cited
  • 2007The long tail: why the future of business is selling less of more2,882 cited
  • 2004The influence of online product recommendations on consumers’ online choices1,585 cited
  • 2011Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales845 cited
  • 2006Modeling Customer Lifetime Value759 cited
  • 2004Balancing Acquisition and Retention Resources to Maximize Customer Profitability751 cited
  • 2008Competition Between Local and Electronic Markets: How the Benefit of Buying Online Depends on Where You Live560 cited
  • 2018From Niches to Riches: The Anatomy of the Long Tail400 cited
  • 2006Customer churn analysis: Churn determinants and mediation effects of partial defection in the Korean mobile telecommunications service industry339 cited
  • 2010Empirical Analysis of the Impact of Recommender Systems on Sales338 cited
  • 2003Cross-selling through database marketing: a mixed data factor analyzer for data augmentation and prediction336 cited
  • 2005Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services235 cited
  • 2008A CRM performance measurement framework: Its development process and application209 cited
  • 1974Marketing during Periods of Shortage170 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2006Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value137 cited
  • 2012A Social Network-Based Inference Model for Validating Customer Profile Data1104 cited
  • Cited by

    • 2022Recommendation networks of homogeneous products on an E-commerce platform: Measurement and competition effects43 cited
    • 2016Assessing customer retention in B2C electronic commerce: an empirical study12 cited
    • 2023Does diversity facilitate consumer decisions: a comparative perspective based on single-category versus multi-category products10 cited