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The Influence of Technology Readiness on the Evaluation of Self-Service Technology Attributes and Resulting Attitude Toward Technology Usage

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References

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2001Hedonic and utilitarian motivations for online retail shopping behavior3,219 cited
2000Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters2,906 cited
2003The Technology Acceptance Model: Past, Present, and Future2,570 cited

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2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,149 cited

2007The Legacy of the Technology Acceptance Model and a Proposal for a Paradigm Shift.2,044 cited

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