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Does Background Music Really Help Radio Commercials? The Effect of Involvement on Ad Recall
16 references·0 citing·42 second hop
Does Background Music Really Help Radio Commercials? The Effect of Involvement on Ad Recall (2011)Does Background Music Really Help Radio C…Advances in Consumer Research (2025)Advances in Consumer ResearchThe Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis (1992)Antecedents and Consequences …Advances in Consumer Research (1992)Advances in Consumer ResearchEffects of involvement on persuasion: A meta-analysis. (1989)Effects of involvement on per…The Role of Involvement in Attention and Comprehension Processes (1988)The Role of Involvement in At…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…Measuring the Involvement Construct (1985)Measuring the Involvement Con…Measuring Consumer Involvement Profiles (1985)Measuring Consumer Involvemen…Advances in Consumer Research (1983)Advances in Consumer ResearchThe need for cognition. (1982)The need for cognition.Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Heuristic versus systematic i…Current issues and research in advertising (1978)Current issues and research i…Theories of cognitive consistency : a sourcebook (1969)Theories of cognitive consist…Attitudinal effects of mere exposure. (1968)Attitudinal effects of mere e…The Impact of Television Advertising: Learning Without Involvement (1965)The Impact of Television Adve…The Psychology of Interpersonal Relations. (1958)The Elaboration Likelihood Model of Persuasion (1986)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)ATTITUDES AND ATTITUDE CHANGE (1997)Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Attitudes and Persuasion: Classic and Contemporary Approaches (1981)The role of transportation in the persuasiveness of public narratives. (2000)Political conservatism as motivated social cognition. (2003)A Theory of Cognitive Dissonance (2017)Statistical principles in experimental design. (1962)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)The Principles of Psychology (1891)The Measurement of Meaning (1957)Social Behavior: Its Elementary Forms (1963)Measuring individual differences in implicit cognition: The implicit association test. (1998)A meta-analytic test of intergroup contact theory. (2006)Book Review: The Theory of Buyer Behavior (1971)Consumer perceived value: The development of a multiple item scale (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)A First Course in Factor Analysis (2013)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Self-Perception Theory (1972)Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses. (1979)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Communication And Persuasion (2017)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising (1994)Consumer perceived risk: conceptualisations and models (1999)Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1 (2007)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters (2000)Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)Managing the co-creation of value (2007)Developing Buyer-Seller Relationships (1987)A National Customer Satisfaction Barometer: The Swedish Experience (1992)
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References

  • 2025Advances in Consumer Research13,486 cited
  • 1968Attitudinal effects of mere exposure.6,757 cited
  • 1985Measuring the Involvement Construct6,020 cited
  • 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.5,795 cited
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  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations2,537 cited
  • 1985Measuring Consumer Involvement Profiles2,247 cited
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  • 1978

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Current issues and research in advertising
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