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Recall and Recognition Performance for Umbrella Print Advertisements
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Recall and Recognition Performance for Umbrella Print Advertisements (1984)Recall and Recognition Performance for Um…Advances in Consumer Research (2025)Advances in Consumer ResearchImagery and Verbal Processes (2013)Imagery and Verbal ProcessesThe magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)The magical number seven, plu…The Information Processing of Pictures in Print Advertisements (1983)The Information Processing of…Advances in Consumer Research (1983)Advances in Consumer ResearchOn the External Validity of Experiments in Consumer Research (1982)On the External Validity of E…Memory and Attentional Factors in Consumer Choice: Concepts and Research Methods (1982)Memory and Attentional Factor…Designing Research for Application (1981)Designing Research for Applic…An Information Processing Theory of Consumer Choice (1979)An Information Processing The…Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Econometric Measurement of th…Advertising and Market Power (1974)Advertising and Market PowerA Verbal Measure of Information Rate for Studies in Environmental Psychology (1974)A Verbal Measure of Informati…Marketing Management: Analysis, Planning and Control (1973)Marketing Management: Analysi…Imagery and Verbal Processes (1972)Imagery and Verbal ProcessesConflict, arousal, and curiosity. (1960)Conflict, arousal, and curios…The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)The magical number seven, plu…The Theory of Buyer Behavior (1971)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Statistical principles in experimental design. (1962)Experimental and Quasi-Experimental Designs for Research (1963)The Structure of Scientific Revolutions (1963)A Framework for Conceptual Contributions in Marketing (2011)Large-Scale Psychological Differences Within China Explained by Rice Versus Wheat Agriculture (2014)Sample Size for Survey Research: Review and Recommendations (2020)EXPERIMENTAL PSYCHOLOGY (1940)Working Memory (1974)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Well-being : the foundations of hedonic psychology (1999)The Psychological Meaning of Words: LIWC and Computerized Text Analysis Methods (2009)A scaling method for priorities in hierarchical structures (1977)How to make a decision: The analytic hierarchy process (1990)The theory of planned behavior (1991)The Effect of a Market Orientation on Business Profitability (1990)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Cognitive representations of semantic categories. (1975)Basic objects in natural categories (1976)Emotional processing of fear: Exposure to corrective information. (1986)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Dual coding theory and education (1991)Multiple resources and performance prediction (2002)Concreteness ratings for 40 thousand generally known English word lemmas (2013)Customer Contributions to Quality: A Different View of the Customer-Oriented Firm (1996)Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model (2000)What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness (2002)
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References

  • 1956The magical number seven, plus or minus two: Some limits on our capacity for processing information.17,773 cited
  • 1994The magical number seven, plus or minus two: Some limits on our capacity for processing information.17,161 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1960Conflict, arousal, and curiosity.6,018 cited
  • 2013Imagery and Verbal Processes4,142 cited
  • 1972Imagery and Verbal Processes3,246 cited
  • 1983Advances in Consumer Research2,879 cited
  • 1973Marketing Management: Analysis, Planning and Control2,439 cited
  • 1979An Information Processing Theory of Consumer Choice2,245 cited
  • 1981Designing Research for Application1,805 cited
  • 1976Econometric Measurement of the Duration of Advertising Effect on Sales679 cited
  • 1982Memory and Attentional Factors in Consumer Choice: Concepts and Research Methods589 cited
  • 1983The Information Processing of Pictures in Print Advertisements584 cited
  • 1982On the External Validity of Experiments in Consumer Research471 cited
  • 1974Advertising and Market Power318 cited
  • 1974A Verbal Measure of Information Rate for Studies in Environmental Psychology

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