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On the Conceptual Ambiguity Surrounding Perceived Message Effectiveness
14 references·11 citing·50 second hop
On the Conceptual Ambiguity Surrounding Perceived Message Effectiveness (2014)On the Conceptual Ambiguity Surrounding P…Why are Tailored Messages More Effective? A Multiple Mediation Analysis of a Breast Cancer Screening Intervention (2012)Why are Tailored Messages Mor…The Persuasive Power of Oral Health Promotion Messages: A Theory of Planned Behavior Approach to Dental Checkups Among Young Adults (2012)The Persuasive Power of Oral …A Theory of Medical Decision Making and Health: Fuzzy Trace Theory (2008)A Theory of Medical Decision …The Relationship Between the Perceived and Actual Effectiveness of Persuasive Messages: A Meta-Analysis With Implications for Formative Campaign Research (2007)The Relationship Between the …Does Perceived Message Effectiveness Cause Persuasion or Vice Versa? 17 Consistent Answers (2007)Does Perceived Message Effect…Integrating Message Effects and Behavior Change Theories: Organizing Comments and Unanswered Questions (2006)Integrating Message Effects a…Perceived Similarity of Exemplar Traits and Behavior (2005)Perceived Similarity of Exemp…Operationalizing and Analyzing Exposure: The Foundation of Media Effects Research (2004)Operationalizing and Analyzin…Associations Between Message Features and Subjective Evaluations of the Sensation Value of Antidrug Public Service Announcements (2003)Associations Between Message …Avoiding the Boomerang: Testing the Relative Effectiveness of Antidrug Public Service Announcements Before a National Campaign (2002)Avoiding the Boomerang: Testi…Affect and Persuasion (2000)Affect and PersuasionAffect and Persuasion Emotional Responses to Public Service Announcements (2000)Affect and Persuasion Emotion…Effects of components of protection-motivation theory on adaptive and maladaptive coping with a health threat. (1987)Effects of components of prot…Construct validity in psychological tests. 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References

  • 1955Construct validity in psychological tests.11,186 cited
  • 1987Effects of components of protection-motivation theory on adaptive and maladaptive coping with a health threat.980 cited
  • 2008A Theory of Medical Decision Making and Health: Fuzzy Trace Theory602 cited
  • 2000Affect and Persuasion383 cited
  • 2004Operationalizing and Analyzing Exposure: The Foundation of Media Effects Research296 cited
  • 2000Affect and Persuasion Emotional Responses to Public Service Announcements291 cited
  • 2007The Relationship Between the Perceived and Actual Effectiveness of Persuasive Messages: A Meta-Analysis With Implications for Formative Campaign Research276 cited
  • 2002Avoiding the Boomerang: Testing the Relative Effectiveness of Antidrug Public Service Announcements Before a National Campaign274 cited
  • 2007Does Perceived Message Effectiveness Cause Persuasion or Vice Versa? 17 Consistent Answers263 cited
  • 2012Why are Tailored Messages More Effective? A Multiple Mediation Analysis of a Breast Cancer Screening Intervention154 cited
  • 2003Associations Between Message Features and Subjective Evaluations of the Sensation Value of Antidrug Public Service Announcements151 cited
  • 2006Integrating Message Effects and Behavior Change Theories: Organizing Comments and Unanswered Questions135 cited
  • 2005Perceived Similarity of Exemplar Traits and Behavior126 cited

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2012
The Persuasive Power of Oral Health Promotion Messages: A Theory of Planned Behavior Approach to Dental Checkups Among Young Adults
63 cited

Cited by

  • 2019Reliable, valid and efficient evaluation of media messages40 cited
  • 2013Affective and Executive Network Processing Associated with Persuasive Antidrug Messages37 cited
  • 2020Message Fatigue to Bystander Intervention Messages: Examining Pathways of Resistance among College Men29 cited
  • 2020Strong health messages increase audience brain coupling28 cited
  • 2019Message Pretesting Using Perceived Persuasiveness Measures: Reconsidering the Correlational Evidence27 cited
  • 2018Measurement and Design Heterogeneity in Perceived Message Effectiveness Studies: A Call for Research26 cited
  • 2018The Impact of Training Videos on Attitudes About Parenting After Divorce19 cited
  • 2017Eye Movement Patterns in Response to Anti-Binge Drinking Messages17 cited
  • 2016Interpreting Perceived Effectiveness: Understanding and Addressing the Problem of Mean Validity15 cited
  • 2016Shifting Frames11 cited
  • 2019Construction, Identification, and Evaluation of Dengue Promotional Campaign Posters in a Language Classroom4 cited