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The Value of Brand Equity
0 references·16 citing·55 second hopsampled
The Value of Brand Equity (1992)The Value of Brand EquitySignaling green! firm ESG signals in an interconnected environment that promote brand valuation (2021)Signaling green! firm ESG sig…THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND AWARENESS, BRAND IMAGE AND BRAND LOYALTY (2018)THE EFFECT OF SOCIAL MEDIA MA…Investigation of green marketing tools' effect on consumers' purchase behavior (2011)Investigation of green market…Business model design: conceptualizing networked value co‐creation (2010)Business model design: concep…Investigating the service brand: A customer value perspective (2008)Investigating the service bra…Bourdieu and organizational analysis (2008)Bourdieu and organizational a…Destination brand images: a business tourism perspective (2005)Destination brand images: a b…Product involvement/brand loyalty: is there a link? 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(1992)The Commitment-Trust Theory of Relationship Marketing (1994)Customer satisfaction with services: putting perceived value into the equation (2000)Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (2001)Understanding Relationship Marketing Outcomes (2002)Principles of Marketing (1972)Architecture of Cognition (1983)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Destination Personality: An Application of Brand Personality to Tourism Destinations (2006)Customer-based brand equity for a destination (2007)Destination Marketing Organizations and destination marketing: A narrative analysis of the literature (2013)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Building Strong Brands (1995)Whence Consumer Loyalty? (1999)The Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty (2019)The Antecedents of Relationship Marketing and Customer Loyalty: A Case of the Designed Fashion Product (2020)CSR Communication through Social Media: A Litmus Test for Banking Consumers’ Loyalty (2021)Job Market Signaling (1973)Signaling Theory: A Review and Assessment (2010)Can digital transformation improve market and ESG performance? Evidence from Chinese SMEs (2023)ESG and Industry 5.0: The role of technologies in enhancing ESG disclosure (2023)Micro green technology innovation effects of green finance pilot policy—From the perspectives of action points and green value (2023)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)A Reexamination of the Determinants of Consumer Satisfaction (1996)The value concept and relationship marketing (1996)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)
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  • 1994Customer Satisfaction, Market Share, and Profitability: Findings From Sweden4,531 cited
  • 1998Relational Benefits in Services Industries: The Customer's Perspective2,347 cited
  • 1994Customer Satisfaction, Market Share, and Profitability: Findings from Sweden2,306 cited
  • 2003Consumer Switching Costs: A Typology, Antecedents, and Consequences1,857 cited
  • 2002Cooperative branding for rural destinations1,049 cited
  • 2008Bourdieu and organizational analysis928 cited
  • 2011Investigation of green marketing tools' effect on consumers' purchase behavior605 cited
  • 2018THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND AWARENESS, BRAND IMAGE AND BRAND LOYALTY562 cited
  • 2008Investigating the service brand: A customer value perspective444 cited
  • 2021Signaling green! firm ESG signals in an interconnected environment that promote brand valuation409 cited
  • 2003Product involvement/brand loyalty: is there a link?384 cited
  • 2005Destination brand images: a business tourism perspective376 cited
  • 2010Business model design: conceptualizing networked value co‐creation348 cited
  • 1995The role of advertising in brand image development332 cited

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  • 2003Internet retail customer loyalty: the mediating role of relational benefits303 cited
  • 1999Media effect in commercial sponsorship284 cited