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Marketing quality food products – A comparison of two SME marketing networks
16 references·2 citing·40 second hop
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  • 1995Developing relationships in business networks3,265 cited
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  • 1994Personal networks and firm competitive strategy—A strategic or coincidental match?

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362 cited
  • 1999A Resource-Based Approach to Strategy Analysis in Small-Medium Sized Enterprises310 cited
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    • 2011Internationalization patterns among speciality food companies: some Italian case study evidence30 cited
    • 2011What is the role of marketing capability to be a price maker? An empirical analysis in Italian food SMEs10 cited