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Sex role stereotyping in television advertisements: A content analysis of advertisements from South Africa and Great Britain
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Sex role stereotyping in television advertisements: A content analysis of advertisements from South Africa and Great Britain (2002)Sex role stereotyping in television adver…An Asian Perspective on the Portrayal of Men and Women in Television Advertisements: Studies From Hong Kong and Indonesian Television (2000)An Asian Perspective on the P…Sex-Role Stereotyping in Television Commercials: A Review and Comparison of Fourteen Studies Done on Five Continents Over 25 Years (1999)Sex-Role Stereotyping in Tele…A content analysis of gender differences in children's advertising (1994)A content analysis of gender …The stereotyped portrayal of men and women in British television advertisements (1993)The stereotyped portrayal of …The effect of television day part on gender portrayals in television commercials: A content analysis (1992)The effect of television day …On Resonance: A Critical Pluralistic Inquiry Into Advertising Rhetoric (1992)On Resonance: A Critical Plur…Sex role messages in television commercials: An update (1989)Sex role messages in televisi…Gender stereotypes in Italian television advertisements (1989)Gender stereotypes in Italian…The portrayal of men and women in U.S. television commercials: A recent content analysis and trends over 15 years (1988)The portrayal of men and wome…Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States (1988)Sex Roles in Advertising: A C…Image of women in television advertising (1988)Image of women in television …Content Analysis: An Introduction to its Methodology. (1984)Content Analysis: An Introduc…Sex‐role stereotyping in British television advertisements (1981)Sex‐role stereotyping in Brit…Trends in Sex Roles in Television Commercials (1979)Trends in Sex Roles in Televi…The Portrayal of Men and Women in American Television Commercials (1975)The Portrayal of Men and Wome…Women in TV Commercials (1974)Women in TV CommercialsAttitudinal effects of mere exposure. (1968)Measuring sex stereotypes : a thirty-nation study (1982)Social psychology across cultures (1993)The Effect Of Television Commercials On Mood And Body Dissatisfaction: The Role Of Appearance-Schema Activation (2002)Gender Roles and Humor in Advertising: The Occurrence of Stereotyping in Humorous and Nonhumorous Advertising and Its Consequences for Advertising Effectiveness (2014)Gender Roles (2019)Hearth and Home: Images of Women in the Mass Media (1979)Qualitative Data Analysis: A Sourcebook of New Methods (1986)Gender Role Portrayals in Japanese Advertising: A Magazine Content Analysis (1998)Uses of Sex Appeals in Prime-Time Television Commercials (1998)The portrayal of men and women in television advertisements: An updated review of 30 studies published since 2000 (2010)A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements (1971)A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements (1971)The image of women in network TV commercials (1972)Television viewing and the learning of sex-role stereotypes (1980)Feminist theories and media studies (1987)Sex stereotyping in advertising (1983)Depicting Women as Sex Objects in Television Advertising: Effects on Body Dissatisfaction (1999)Clearing the Air: Identity Safety Moderates the Effects of Stereotype Threat on Women's Leadership Aspirations. (2005)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Possessions and the Extended Self (1988)Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation (1994)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Can Mixed Emotions Peacefully Coexist? (2002)The Visual Dimension in Organizing, Organization, and Organization Research: Core Ideas, Current Developments, and Promising Avenues (2013)A Comparative Analysis of the Roles Portrayed by Women in Print Advertisements: 1958, 1970, 1972 (1976)Is advertising a barrier to male movement toward gender change? (2010)Is Female to Male as Nature Is to Culture? (1972)The Distorted Mirror: Reflections on the Unintended Consequences of Advertising (1986)Advances in international marketing (1992)Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis (1993)Methodological issues in cross‐cultural marketing research (1996)An Analysis of the Portrayal of Gender Roles in Turkish Television Advertisements (2003)Gender-Role Portrayals in Television Advertising Across the Globe (2016)Women and Suicidal Behavior (2020)Qualitative content analysis in nursing research: concepts, procedures and measures to achieve trustworthiness (2003)Three Approaches to Qualitative Content Analysis (2005)The qualitative content analysis process (2008)Face-ism: Five studies of sex differences in facial prominence. (1983)Early determinants of women in the IT workforce: a model of girls' career choices (2005)
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References

  • 1984Content Analysis: An Introduction to its Methodology.24,312 cited
  • 1992On Resonance: A Critical Pluralistic Inquiry Into Advertising Rhetoric422 cited
  • 1988Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States299 cited
  • 1988The portrayal of men and women in U.S. television commercials: A recent content analysis and trends over 15 years269 cited
  • 1975The Portrayal of Men and Women in American Television Commercials267 cited
  • 1999Sex-Role Stereotyping in Television Commercials: A Review and Comparison of Fourteen Studies Done on Five Continents Over 25 Years238 cited
  • 1981Sex‐role stereotyping in British television advertisements160 cited
  • 1979Trends in Sex Roles in Television Commercials150 cited
  • 1989Sex role messages in television commercials: An update149 cited
  • 1974Women in TV Commercials144 cited
  • 1993The stereotyped portrayal of men and women in British television advertisements116 cited
  • 1992The effect of television day part on gender portrayals in television commercials: A content analysis113 cited
  • 2000An Asian Perspective on the Portrayal of Men and Women in Television Advertisements: Studies From Hong Kong and Indonesian Television111 cited
  • 1994A content analysis of gender differences in children's advertising

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107 cited
  • 1988Image of women in television advertising100 cited
  • 1989Gender stereotypes in Italian television advertisements96 cited
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