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Effect of brand origin on brand personality perceptions: an empirical analysis from Turkey
16 references·4 citing·35 second hop
Effect of brand origin on brand personality perceptions: an empirical analysis from Turkey (2013)Effect of brand origin on brand personali…Strategic Brand Management (2007)Strategic Brand ManagementEffects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries (2000)Effects of Brand Local and No…A review and meta-analysis of country-of-origin research (1999)A review and meta-analysis of…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Building Strong Brands (1995)Building Strong BrandsMatching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects (1992)Matching Product Catgeory and…Managing What Consumers Learn from Experience (1989)Managing What Consumers Learn…Country Image: Halo or Summary Construct? (1989)Country Image: Halo or Summar…Possessions and the Extended Self (1988)Possessions and the Extended …Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)Consumer Ethnocentrism: Const…Measuring the Involvement Construct (1985)Measuring the Involvement Con…THE GLOBALIZATION OF MARKETS (1983)THE GLOBALIZATION OF MARKETSCentral and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Country-of-Origin Effects on Product Evaluations (1982)Country-of-Origin Effects on …Revisiting brand origin: expanding the strategic portfolio of brand-level attributes (2022)Revisiting brand origin: expa…Dynamics of country image: evidence from Malaysia (2020)Dynamics of country image: ev…The Bidirectional Relationship Between Country Image and Product Evaluation: The Mediating Role of Brand Image and the Moderating role of Consumer Nationality (2019)The Bidirectional Relationshi…The Impact of Brand Awareness and Country of Origin on Purchase Intention with Mediation of Self Congruity on Chinese Brand Automotive Products Wuling (2018)The Impact of Brand Awareness…The nature and measurement of meaning. (1952)The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China (1998)The Principles of Psychology (1891)Purity and Danger: An Analysis of Concepts of Pollution and Taboo (1967)Attachment and Loss (1969)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)The Theory of Buyer Behavior (1971)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Measurement of Destination Image: An Empirical Assessment (1993)Assessing Measurement Invariance in Cross‐National Consumer Research (1998)Country as brand, product, and beyond: A place marketing and brand management perspective (2002)Statistical principles in experimental design. (1962)The Elaboration Likelihood Model of Persuasion (1986)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A Theory of Cognitive Dissonance (2017)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Developing and validating a multidimensional consumer-based brand equity scale (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Modernization, Cultural Change, and Democracy (2001)Understanding cultures and implicit leadership theories across the globe: an introduction to project GLOBE (2002)Modernization, cultural change, and democracy the human development sequence (2005)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)
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References

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  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1985Measuring the Involvement Construct6,012 cited
  • 1997Dimensions of Brand Personality5,056 cited
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  • 1982Country-of-Origin Effects on Product Evaluations1,819 cited
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  • 1989Managing What Consumers Learn from Experience

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Cited by

  • 2022Revisiting brand origin: expanding the strategic portfolio of brand-level attributes19 cited
  • 2020Dynamics of country image: evidence from Malaysia17 cited
  • 2019The Bidirectional Relationship Between Country Image and Product Evaluation: The Mediating Role of Brand Image and the Moderating role of Consumer Nationality16 cited
  • 2018The Impact of Brand Awareness and Country of Origin on Purchase Intention with Mediation of Self Congruity on Chinese Brand Automotive Products Wuling14 cited