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A classification framework for out-of-home advertising media in South Africa
16 references·6 citing·32 second hop
A classification framework for out-of-home advertising media in South Africa (2013)A classification framework for out-of-hom…The Literature Review: Six Steps to Success (2016)The Literature Review: Six St…The media handbook: a complete guide to advertising media selection, planning, research, and buying (2011)The media handbook: a complet…The Media Handbook (2010)The Media HandbookIntegrated Marketing Communication (2010)Integrated Marketing Communic…Ambient Communication: How to Engage Consumers in Urban Touch-Points (2010)Ambient Communication: How to…Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (2006)Advertising, Promotion, and O…Imc: Using Advertising and Promotion to Build Brands (2001)Imc: Using Advertising and Pr…Advertising And Promotion: Integrated Marketing Communications Perspective (1997)Advertising And Promotion: In…Improving the Effectiveness of Outdoor Advertising: Lessons from a Study of 282 Campaigns (1994)Improving the Effectiveness o…The Practice of Social Research (1989)The Practice of Social Resear…Advertising: Principles & Practice (1989)Advertising: Principles & Pra…The Practice of Social Research. (1976)The Practice of Social Resear…Advertising Media Planning (1976)Advertising Media PlanningMarketing Research (1970)Marketing ResearchKleppners Advertising Procedure (1950)Kleppners Advertising Procedu…Advertising Principles and Practice (1948)Advertising Principles and Pr…Investigating the Effect of Outdoor Advertising on Consumer Decisions: An Eye-Tracking and A/B Testing Study of Car Drivers’ Perception (2023)Investigating the Effect of O…Joy to the (Shopper) World: An S-O-R View of Digital Place-Based Media in Upmarket Shopping Malls (2021)Joy to the (Shopper) World: A…Industry perspectives on digital out-of-home advertising in South Africa (2018)Industry perspectives on digi…Drifting between Counting Atoms and Telling Stories: Quantitative and Qualitative Ambient OOH Media Planning Guidelines for Emerging Economies (2018)Drifting between Counting Ato…Toward a Model to Enhance Synergy of Out-of-Home Advertising Media Integration Strategies (2016)Toward a Model to Enhance Syn…The Effectiveness of Car Advertising Media: Perceptions of Generation-Y Consumers (2014)The Effectiveness of Car Adve…Principles of Marketing (1972)Doing Qualitative Research: A Practical Handbook (1999)Business Research: A Practical Guide for Undergraduate and Postgraduate Students (2009)Celebrity endorsements versus created spokespersons in advertising: a survey among students (2011)Analisa Pengaruh Citra Merek (Brand Image) Dan Kepercayaan Merek (Brand Trust) Terhadap Loyalitas Merek (Brand Loyalty) ADES PT. Ades Alfindo Putra Setia (2014)IMC antecedents and the consequences of planned brand identity in higher education (2017)Conducting content‐analysis based literature reviews in supply chain management (2012)A Hermeneutic Approach for Conducting Literature Reviews and Literature Searches (2014)Qualitative Analysis Techniques for the Review of the Literature (2015)Going Beyond Green: The “Why and How” of Integrating Sustainability Into the Marketing Curriculum (2008)The Effectiveness of Branded Mobile Phone Apps (2011)Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement (2017)INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising (2005)The ad creativity cube: conceptualization and initial validation (2007)The Development of Hierarchy of Effects Model in Advertising (2012)Understanding the Impact of Synergy in Multimedia Communications (2003)Fear appeals in social marketing: Strategic and ethical reasons for concern (2004)What makes a useful online review? Implication for travel product websites (2014)Three Approaches to Qualitative Content Analysis (2005)Qualitative research: Methods in the social sciences (2006)Collecting and Interpreting Qualitative Materials (2012)Public Assessment of TV Advertising: Faint Praise and Harsh Criticism (1994)Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence (2004)From Subservient Chickens to Brawny Men (2006)Content analysis: Method, applications, and issues (1992)BUSINESS RESEARCH METHODS (PHƯƠNG PHÁP NGHIÊN CỨU TRONG KINH DOANH) (2023)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)THE RELATIONSHIP BETWEEN INTEGRATED MARKETING COMMUNICATION, MARKET ORIENTATION, AND BRAND ORIENTATION (2005)Integrated marketing communication: from tactics to strategy (2006)Integrated online marketing communication: implementation and management (2008)
this work references cited by second hop

References

  • 1989The Practice of Social Research14,398 cited
  • 1976The Practice of Social Research.7,194 cited
  • 1970Marketing Research3,552 cited
  • 1997Advertising And Promotion: Integrated Marketing Communications Perspective1,798 cited
  • 2016The Literature Review: Six Steps to Success731 cited
  • 2006Advertising, Promotion, and Other Aspects of Integrated Marketing Communications591 cited
  • 1948Advertising Principles and Practice325 cited
  • 2001Imc: Using Advertising and Promotion to Build Brands296 cited
  • 1989Advertising: Principles & Practice228 cited
  • 2010Integrated Marketing Communication182 cited
  • 1950Kleppners Advertising Procedure161 cited
  • 1976Advertising Media Planning141 cited
  • 2011The media handbook: a complete guide to advertising media selection, planning, research, and buying85 cited
  • 1994Improving the Effectiveness of Outdoor Advertising: Lessons from a Study of 282 Campaigns75 cited
  • 2010Ambient Communication: How to Engage Consumers in Urban Touch-Points45 cited
  • 2010The Media Handbook44 cited

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Cited by

  • 2023Investigating the Effect of Outdoor Advertising on Consumer Decisions: An Eye-Tracking and A/B Testing Study of Car Drivers’ Perception12 cited
  • 2021Joy to the (Shopper) World: An S-O-R View of Digital Place-Based Media in Upmarket Shopping Malls12 cited
  • 2014The Effectiveness of Car Advertising Media: Perceptions of Generation-Y Consumers10 cited
  • 2016Toward a Model to Enhance Synergy of Out-of-Home Advertising Media Integration Strategies10 cited
  • 2018Drifting between Counting Atoms and Telling Stories: Quantitative and Qualitative Ambient OOH Media Planning Guidelines for Emerging Economies9 cited
  • 2018Industry perspectives on digital out-of-home advertising in South Africa9 cited