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The Effectiveness of Post-Disaster Recovery Marketing Messages—The Case of the 2009 Australian Bushfires
13 references·5 citing·45 second hop
The Effectiveness of Post-Disaster Recovery Marketing Messages—The Case of the 2009 Australian Bushfires (2012)The Effectiveness of Post-Disaster Recove…Advances in Consumer Research (2025)Advances in Consumer ResearchMedia Strategies for Marketing Places in Crisis (2012)Media Strategies for Marketin…Tourism Disaster Planning and Management: From Response and Recovery to Reduction and Readiness (2008)Tourism Disaster Planning and…Tourism Crises and Marketing Recovery Strategies (2008)Tourism Crises and Marketing …The Heart Recovery Marketing Campaign (2008)The Heart Recovery Marketing …Crisis Management in Tourism (2008)Crisis Management in TourismAn introduction to rhetorical communication : a western rhetorical perspective (2006)An introduction to rhetorical…Hazard or disaster: Tourism management for the inevitable in Northeast Victoria (2005)Hazard or disaster: Tourism m…The Effect of Risk Perceptions on Intentions to Travel in the Aftermath of September 11, 2001 (2004)The Effect of Risk Perception…Service Advertising (2002)Service AdvertisingTowards a framework for tourism disaster management (2001)Towards a framework for touri…Relationship development and marketing communication: an integrative model (2001)Relationship development and …Assessing viewer judgement of advertisements and vehicles: Scale development and validation (1994)Assessing viewer judgement of…News media coverage of hurricane events and Caribbean tourism: a critical analysis of the last 40 years (2024)News media coverage of hurric…Tourism Crises and Impacts on Destinations: A Systematic Review of the Tourism and Hospitality Literature (2021)Tourism Crises and Impacts on…Recovery of domestic tourism during the COVID-19 pandemic: An experimental comparison of interventions (2021)Recovery of domestic tourism …From tsunami through terror attacks to Covid-19: crisis communication strategies and recovery campaigns to combat Thailand’s tourism crises (2021)From tsunami through terror a…VFR Travel: A Viable Market for Tourism Crisis and Disaster Recovery? 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References

  • 2025Advances in Consumer Research13,264 cited
  • 2001Towards a framework for tourism disaster management1,338 cited
  • 2004The Effect of Risk Perceptions on Intentions to Travel in the Aftermath of September 11, 2001420 cited
  • 2008Tourism Disaster Planning and Management: From Response and Recovery to Reduction and Readiness331 cited
  • 2005Hazard or disaster: Tourism management for the inevitable in Northeast Victoria229 cited
  • 2008Crisis Management in Tourism220 cited
  • 2001Relationship development and marketing communication: an integrative model201 cited
  • 2008Tourism Crises and Marketing Recovery Strategies172 cited
  • 2012Media Strategies for Marketing Places in Crisis96 cited
  • 2002Service Advertising76 cited
  • 2008The Heart Recovery Marketing Campaign67 cited
  • 2006An introduction to rhetorical communication : a western rhetorical perspective53 cited
  • 1994Assessing viewer judgement of advertisements and vehicles: Scale development and validation18 cited

Cited by

  • 2021Tourism Crises and Impacts on Destinations: A Systematic Review of the Tourism and Hospitality Literature127 cited
  • 2017VFR Travel: A Viable Market for Tourism Crisis and Disaster Recovery?

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125 cited
  • 2021Recovery of domestic tourism during the COVID-19 pandemic: An experimental comparison of interventions122 cited
  • 2024News media coverage of hurricane events and Caribbean tourism: a critical analysis of the last 40 years11 cited
  • 2021From tsunami through terror attacks to Covid-19: crisis communication strategies and recovery campaigns to combat Thailand’s tourism crises9 cited