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Managing the growth tradeoff: Challenges and opportunities in luxury branding

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2014Dimensions of Luxury Brand Personality: Scale Development and Validation164 cited

2013Corporate branding, emotional attachment and brand loyalty: the case of luxury fashion branding164 cited

2017Influence of integration on interactivity in social media luxury brand communities156 cited

2019Brand love matters to Millennials: the relevance of mystery, sensuality and intimacy to neo-luxury brands140 cited

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2017Constructing a typology of luxury brand consumption practices126 cited

2018Social media marketing in luxury brands126 cited