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Managing the growth tradeoff: Challenges and opportunities in luxury branding · Study

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ArticleManaging the growth tradeoff: Challenges and opportunities in luxury branding

Kevin Lane Keller2009

Article2009

Managing the growth tradeoff: Challenges and opportunities in luxury branding

Kevin Lane Keller

305 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

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References

1997Dimensions of Brand Personality 1993A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions 1993A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions 1999The Ownership Effect in Consumer Responses to Brand Line Stretches

Cited by

2010Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: Measuring interfunctional interactions and a cross-national comparison 2011Is luxury just a female thing? The role of gender in luxury brand consumption 2020A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention 2016Values associated with luxury brand consumption and the role of gender 2012Do consumers perceive three levels of luxury? A comparison of accessible, intermediate and inaccessible luxury brands 2017From connoisseur luxury to mass luxury: Value co-creation and co-destruction in the online environment 2011Contributing clarity by examining brand luxury in the fashion market 2018Consumer-based approach to customer engagement – The case of luxury brands

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Details

Year2009

Typearticle

Published2009-01-23

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations305

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/bm.2008.47

openalex_workW2032016089

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