SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
L'influence de la publicité comparative sur la mémorisation et les attitudes: Expérimentation dans le contexte français
16 references·0 citing·50 second hop
L'influence de la publicité comparative sur la mémorisation et les attitudes: Expérimentation dans le contexte français (2001)L'influence de la publicité comparative s…The Effect of Cultural Orientation on Persuasion (1997)The Effect of Cultural Orient…Comparative and Noncomparative Advertising: Attitudinal Effects under Cognitive and Affective Involvement Conditions (1994)Comparative and Noncomparativ…Predicting when Two-Sided Ads will be More Effective than One-Sided Ads: The Role of Correlational and Correspondent Inferences (1992)Predicting when Two-Sided Ads…The Use of Comparative Advertising for Brand Positioning: Association Versus Differentiation (1991)The Use of Comparative Advert…Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads (1991)Enhancing and Measuring Consu…Comparative Advertising Effectiveness: The Role of Involvement and Source Credibility (1991)Comparative Advertising Effec…The Impact of Comparative Advertising on Levels of Message Involvement (1990)The Impact of Comparative Adv…The Effects of Comparative Advertising on Attention, Memory, and Purchase Intentions (1990)The Effects of Comparative Ad…Shaping the Route to Attitude Change: Central versus Peripheral Processing through Comparative versus Noncomparative Advertising (1989)Shaping the Route to Attitude…Product Categorization and Inference Making: Some Implications for Comparative Advertising (1987)Product Categorization and In…Associative Positioning Strategies through Comparative Advertising: Attribute versus Overall Similarity Approaches (1987)Associative Positioning Strat…One-Sided Versus Two-Sided Comparative Message Appeals for New Brand Introductions (1982)One-Sided Versus Two-Sided Co…The Interaction between Comparative Advertising and Copy Claim Variation (1981)The Interaction between Compa…An Examination of Comparative and Noncomparative Television Commercials: The Effects of Claim Variation and Repetition on Cognitive Response and Message Acceptance (1981)An Examination of Comparative…Current issues and research in advertising (1978)Current issues and research i…Intolerance of ambiguity as a personality variable1 (1962)Intolerance of ambiguity as a…Categorization of Natural Objects (1981)The Impact of Inferential Beliefs on Product Evaluations (1982)Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments (1985)Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency (1991)Seeking the Ideal Form: Product Design and Consumer Response (1995)The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference (2010)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Marketing management: analysis. planning. implementation and control (2000)The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites (2001)Measuring consumer-based brand authenticity (2013)Customer engagement: the construct, antecedents, and consequences (2016)Advances in Consumer Research (2025)Measuring the Involvement Construct (1985)Communication and Persuasion (1986)The development of a scale to measure perceived corporate credibility (2001)Word of mouth communication within online communities: Conceptualizing the online social network (2007)What makes a useful online review? Implication for travel product websites (2014)INTOLERANCE OF AMBIGUITY AS AN EMOTIONAL AND PERCEPTUAL PERSONALITY VARIABLE (1949)Is the F scale irreversible? (1958)The Social Desirability Variable in Personality Assessment and Research (1958)Clarifying the Entrepreneurial Orientation Construct and Linking It To Performance (1996)Political conservatism as motivated social cognition. (2003)Fearing the unknown: A short version of the Intolerance of Uncertainty Scale (2006)The Role of Involvement in Attention and Comprehension Processes (1988)Brand Familiarity and Advertising Repetition Effects (2003)Attitudes and Attitude Change (2010)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Investigating the impact of social media advertising features on customer purchase intention (2018)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Family resemblances: Studies in the internal structure of categories (1975)The Elaboration Likelihood Model of Persuasion (1986)Substitution in Use and the Role of Usage Context in Product Category Structures (1991)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Conflict, arousal, and curiosity. (1960)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Social Capital: Prospects for a New Concept (2002)The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement (2007)Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)A Model for Predictive Measurements of Advertising Effectiveness (1961)The Impact of Television Advertising: Learning Without Involvement (1965)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The self and social behavior in differing cultural contexts. (1989)The Measurement of Independent and Interdependent Self-Construals (1994)Horizontal and Vertical Dimensions of Individualism and Collectivism: A Theoretical and Measurement Refinement (1995)Dimensions of Brand Personality (1997)The Malleable Self: The Role of Self-Expression in Persuasion (1999)The pleasures and pains of distinct self-construals: The role of interdependence in regulatory focus. (2000)Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)How Advertising Works: What Do We Really Know? (1999)
this work references cited by second hop

References

  • 1962Intolerance of ambiguity as a personality variable12,084 cited
  • 1991Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads1,288 cited
  • 1978Current issues and research in advertising954 cited
  • 1994Comparative and Noncomparative Advertising: Attitudinal Effects under Cognitive and Affective Involvement Conditions647 cited
  • 1997The Effect of Cultural Orientation on Persuasion547 cited
  • 1987Product Categorization and Inference Making: Some Implications for Comparative Advertising284 cited
  • 1990The Effects of Comparative Advertising on Attention, Memory, and Purchase Intentions275 cited
  • 1991Comparative Advertising Effectiveness: The Role of Involvement and Source Credibility270 cited
  • 1991The Use of Comparative Advertising for Brand Positioning: Association Versus Differentiation222 cited
  • 1981An Examination of Comparative and Noncomparative Television Commercials: The Effects of Claim Variation and Repetition on Cognitive Response and Message Acceptance206 cited
  • 1989Shaping the Route to Attitude Change: Central versus Peripheral Processing through Comparative versus Noncomparative Advertising182 cited
  • 1981The Interaction between Comparative Advertising and Copy Claim Variation170 cited
  • 1990The Impact of Comparative Advertising on Levels of Message Involvement160 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

1982
One-Sided Versus Two-Sided Comparative Message Appeals for New Brand Introductions
152 cited
  • 1992Predicting when Two-Sided Ads will be More Effective than One-Sided Ads: The Role of Correlational and Correspondent Inferences149 cited
  • 1987Associative Positioning Strategies through Comparative Advertising: Attribute versus Overall Similarity Approaches145 cited
  • Cited by

    No citing works inside the corpus for this window.