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Marketing accounting services: an inter‐country and ethical comparison
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Marketing accounting services: an inter‐country and ethical comparison (1997)Marketing accounting services: an inter‐c…The Fundamentals of Marketing (2010)The Fundamentals of MarketingMarketing of Professional Services (1997)Marketing of Professional Ser…Research note: marketing accounting services (1995)Research note: marketing acco…Measuring Service Quality: A Reexamination and Extension (1992)Measuring Service Quality: A …Marketing Planning and Strategy (1992)Marketing Planning and Strate…Attitudes Toward the Advertising by Lawyers, Doctors, and CPA's (1992)Attitudes Toward the Advertis…Achieving Service Quality Through Gap Analysis and a Basic Statistical Approach (1992)Achieving Service Quality Thr…Marketing Principles and Practice in the Accounting Profession: A Review (1991)Marketing Principles and Prac…Consumer Satisfaction/Dissatisfaction with Professional Services (1991)Consumer Satisfaction/Dissati…Advertising by accountants: Attitudes and practice (1991)Advertising by accountants: A…The use of marketing plans and advertising among accounting firms: Is this profession a viable candidate for marketing? (1990)The use of marketing plans an…SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)SERVQUAL: A multiple-Item Sca…Meta-Analyses of Attitudes toward Advertising by Professionals (1988)Meta-Analyses of Attitudes to…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Communication and Control Processes in the Delivery of Service Quality (1988)Communication and Control Pro…Accountant Advertising: Perceptions, Attitudes, and Behaviors (1983)Accountant Advertising: Perce…Strategic Management and Marketing in the Service Sector (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Behavioral Consequences of Service Quality (1996)Evolving to a New Dominant Logic for Marketing (2003)Coefficient Alpha and the Internal Structure of Tests (1951)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)An empirical assessment of the SERVQUAL scale (1992)The Commitment-Trust Theory of Relationship Marketing (1994)The Management of Customer-Contact Service Employees: An Empirical Investigation (1996)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Understanding Customer Experience Throughout the Customer Journey (2016)Information and Consumer Behavior (1970)The nature of human values (1973)The Effect of a Market Orientation on Business Profitability (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)A Gap Analysis of Professional Service Quality (1989)The deming management method (1990)How much more are consumers willing to pay for a higher level of service? A preliminary survey (2001)A Conceptual Study on Consumers’ Purchase Intention of Broadband Services: Service Quality and Experience Economy Perspective (2012)Using the Critical Incident Technique to Assess Gaming Customer Satisfaction (2012)Meta-analysis in social research (1982)Statistical Methods for Meta-Analysis (1988)Demand elasticities in international marketing (1996)What does value mean in business‐to‐business professional services? (1997)Drivers of customers’ switching behaviour in Indian banking industry (2014)Professional “brand”, personal identity and resistance to change in the Canadian accounting profession (2007)The effect of bonds on loyalty towards auditors: the mediating role of commitment (2008)Unconsciously Competent: Academia's Neglect of Marketing Success in the Professions (2009)Marketing and Professional Services: the Case of Consultancy Engineering (1996)Application of Marketing Strategies in Nigerian Quantity Surveying Firms (2015)THE EFFECTS OF DEPOSITS MOBILIZATION ON FINANCIAL PERFORMANCE IN COMMERCIAL BANKS IN RWANDA. A CASE OF EQUITY BANK RWANDA LIMITED (2015)A development of the domain of marketing planning (1996)Marketing and consumer behaviour with respect to foods (1996)Scanning the business environment (2008)From segmentation to fragmentation (1997)Are You Selling the Right Colour? A Cross‐cultural Review of Colour as a Marketing Cue (2005)International students' decision‐making process (2006)
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References

  • 1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality21,113 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1992Measuring Service Quality: A Reexamination and Extension10,646 cited
  • 1988Communication and Control Processes in the Delivery of Service Quality2,030 cited
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  • 1995Research note: marketing accounting services17 cited
  • 1990The use of marketing plans and advertising among accounting firms: Is this profession a viable candidate for marketing?14 cited
  • 1983Accountant Advertising: Perceptions, Attitudes, and Behaviors

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11 cited
  • 1991Advertising by accountants: Attitudes and practice11 cited
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