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The Relationship Marketing View of the Customer and the Service Dominant Logic Perspective · Study

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ArticleThe Relationship Marketing View of the Customer and the Service Dominant Logic Perspective

Thomas W. Gruen2010

Article2010

The Relationship Marketing View of the Customer and the Service Dominant Logic Perspective

Thomas W. Gruen · Joerg S Hofstetter

11 citations·0/0 files stored·Journal of business market management

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Service and Product Innovation Marketing and Advertising Strategies Customer Service Quality and Loyalty

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References

1994The Commitment-Trust Theory of Relationship Marketing 2003Evolving to a New Dominant Logic for Marketing 1987Developing Buyer-Seller Relationships 2007Service-dominant logic: continuing the evolution 1992The Changing Role of Marketing in the Corporation 1998Relational Benefits in Services Industries: The Customer's Perspective 1986Networks: Between markets and hierarchies 1993From value chain to value constellation: designing interactive strategy.

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2014A holistic market conceptualizationarticle · 8 shared references 2006The explanatory foundations of relationship marketing theoryarticle · 7 shared references 2000The Domain and Conceptual Foundations of Relationship Marketingchapter · 7 shared references 2010From Repeat Patronage to Value Co-creation in Service Ecosystems: A Transcending Conceptualization of Relationshiparticle · 7 shared references 1998Some dangerous axioms of relationship marketingarticle · 7 shared references 2013Trust as a facilitator of co-creation in customer-salesperson interaction – an imperative for the realization of episodic and relational value?article · 7 shared references

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Year2010

Typearticle

Published2010-11-02

VenueJournal of business market management

ISSN-L1864-0753

Languageen

Citations11

Files0 public / 0

ShelfService and Product Innovation

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doi10.1007/s12087-010-0043-3

openalex_workW2035036638

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