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The Relationship Marketing View of the Customer and the Service Dominant Logic Perspective
16 references·0 citing·42 second hop
The Relationship Marketing View of the Customer and the Service Dominant Logic Perspective (2010)The Relationship Marketing View of the Cu…Toward a transcending conceptualization of relationship: a service‐dominant logic perspective (2009)Toward a transcending concept…Service-dominant logic: continuing the evolution (2007)Service-dominant logic: conti…eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty (2006)eWOM: The impact of customer-…The relationship marketing process: communication, interaction, dialogue, value (2004)The relationship marketing pr…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…A framework for marketing management (2000)A framework for marketing man…Relational Benefits in Services Industries: The Customer's Perspective (1998)Relational Benefits in Servic…The evolution of relationship marketing (1995)The evolution of relationship…Relationship Marketing in Consumer Markets: Antecedents and Consequences (1995)Relationship Marketing in Con…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…From value chain to value constellation: designing interactive strategy. (1993)From value chain to value con…The Changing Role of Marketing in the Corporation (1992)The Changing Role of Marketin…The new marketing—Developing long-term interactive relationships (1987)The new marketing—Developing …Developing Buyer-Seller Relationships (1987)Developing Buyer-Seller Relat…Networks: Between markets and hierarchies (1986)Networks: Between markets and…Emerging perspectives on services marketing (1983)Emerging perspectives on serv…Markets and Hierarchies: Analysis and Antitrust Implications. (1976)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Exchange and Power in Social Life (2017)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)Consumer Switching Costs: A Typology, Antecedents, and Consequences (2003)A Theory of Cognitive Dissonance (2017)Diffusion of Innovations 1 (2019)The Nature of the Firm (1937)Research in Organizational Behavior (1984)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)Developing relationships in business networks (1995)The Comparative Advantage Theory of Competition (1995)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Basics of Qualitative Research: Grounded Theory Procedures and Techniques. (1992)Customer satisfaction with services: putting perceived value into the equation (2000)Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (2001)Understanding Relationship Marketing Outcomes (2002)Service-dominant logic: reactions, reflections and refinements (2006)Managing the co-creation of value (2007)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Institutions and axioms: an extension and update of service-dominant logic (2015)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Understanding Customer Experience Throughout the Customer Journey (2016)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Exchange and Power in Social Life. (1965)The Growth of the Firm in Planned Economies in Transition: Institutions, Organizations, and Strategic Choice (1996)Guanxi and organizational dynamics: organizational networking in Chinese firms (2001)The Network Paradigm in Organizational Research: A Review and Typology (2003)Enhancing Promotional Strategies Within Social Marketing Programs: Use of Web 2.0 Social Media (2008)A data-driven approach to predict the success of bank telemarketing (2014)Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers (2022)On value and value co-creation: A service systems and service logic perspective (2008)
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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1987Developing Buyer-Seller Relationships9,139 cited
  • 2007Service-dominant logic: continuing the evolution7,615 cited
  • 1992The Changing Role of Marketing in the Corporation2,773 cited
  • 1998Relational Benefits in Services Industries: The Customer's Perspective2,347 cited
  • 1986Networks: Between markets and hierarchies2,246 cited
  • 1993From value chain to value constellation: designing interactive strategy.2,050 cited
  • 1995Relationship Marketing in Consumer Markets: Antecedents and Consequences1,757 cited
  • 2000A framework for marketing management1,118 cited
  • 2006eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty1,077 cited
  • 1987The new marketing—Developing long-term interactive relationships1,070 cited
  • 1995The evolution of relationship marketing1,033 cited
  • 2004The relationship marketing process: communication, interaction, dialogue, value1,028 cited
  • 1983Emerging perspectives on services marketing1,018 cited

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2009
Toward a transcending conceptualization of relationship: a service‐dominant logic perspective
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