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Leveraging Distribution to Maximize Firm Performance in Emerging Markets · Study

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ArticleLeveraging Distribution to Maximize Firm Performance in Emerging Markets

V. Kumar2014

Article2014

Leveraging Distribution to Maximize Firm Performance in Emerging Markets

V. Kumar · Sarang Sunder · Amalesh Sharma

74 citations·0/0 files stored·Journal of Retailing

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Consumer Market Behavior and Pricing Supply Chain and Inventory Management Consumer Retail Behavior Studies

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References

1998Initial conditions and moment restrictions in dynamic panel data models 1995Initial conditions and moment restrictions in dynamic panel data models 2000An Examination of Selected Marketing Mix Elements and Brand Equity 1997Why Focused Strategies May Be Wrong for Emerging Markets 1992Error measures for generalizing about forecasting methods: Empirical comparisons 2011Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices 2006Marketing renaissance: How research in emerging markets advances marketing science and practice 1988The Price Elasticity of Selective Demand: A Meta-Analysis of Econometric Models of Sales

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Year2014

Typearticle

Published2014-09-30

VenueJournal of Retailing

ISSN-L0022-4359

Languageen

Citations74

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.jretai.2014.08.005

openalex_workW2035300061

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