References

• 1974Judgment under Uncertainty: Heuristics and Biases28,742 cited
• 1975Judgment under Uncertainty: Heuristics and Biases22,647 cited
• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
• 2025Advances in Consumer Research13,264 cited
• 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions5,610 cited
• 1987Dimensions of Consumer Expertise4,373 cited
• 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
• 1978Conjoint Analysis in Consumer Research: Issues and Outlook3,184 cited
• 1990Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice2,692 cited
• 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,449 cited
• 1988Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.2,069 cited
• 1985The Effects of Product Class Knowledge on Information Search Behavior1,994 cited
• 1978Brand Loyalty: Measurement and Management1,629 cited
• 1989MANAGING BRAND EQUITY1,150 cited
• 1980Design and marketing of new products1,131 cited