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Do Online Services Contribute to Establishing Brand Equity Within the Retail Banking Context?
16 references·2 citing·38 second hop
Do Online Services Contribute to Establishing Brand Equity Within the Retail Banking Context? (2011)Do Online Services Contribute to Establis…Structural Equation Modeling With AMOS (2016)Structural Equation Modeling …Structural Equation Modeling With AMOS (2013)Structural Equation Modeling …E-S-QUAL (2004)E-S-QUALService Quality Delivery through Web Sites: A Critical Review of Extant Knowledge (2002)Service Quality Delivery thro…Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Strategic Brand Management: B…Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters (2000)Self-Service Technologies: Un…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Perceived Usefulness, Perceiv…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Principles of Marketing (1972)Principles of MarketingMarketing Research (1970)Marketing ResearchThe Psychological Bulletin (1904)The Psychological BulletinBrand equity in Caribbean financial services: the moderating role of service providers (2019)Brand equity in Caribbean fin…The influence of service brand equity on the strength of brand relationships in the fast food industry (2013)The influence of service bran…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy mechanism in human agency. (1982)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)User Acceptance of Information Technology: Toward A Unified View1 (2003)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Construct validity in psychological tests. (1955)Review of Psychometric theory (2nd ed.). (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)The Commitment-Trust Theory of Relationship Marketing (1994)PLS-SEM: Indeed a Silver Bullet (2011)Alternative Ways of Assessing Model Fit (1992)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Consumer e-shopping acceptance: Antecedents in a technology acceptance model (2008)An Updated and Streamlined Technology Readiness Index (2014)Understanding Customer Experience Throughout the Customer Journey (2016)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Measuring exposure to bullying and harassment at work: Validity, factor structure and psychometric properties of the Negative Acts Questionnaire-Revised (2009)Teacher self-efficacy and teacher burnout: A study of relations (2009)Technostress: Technological Antecedents and Implications1 (2011)Classifying Services to Gain Strategic Marketing Insights (1983)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)A Review and an Integration of Research on Job Burnout (1993)What's the difference? diversity constructs as separation, variety, or disparity in organizations (2007)The weirdest people in the world? (2010)On the Evaluation of Structural Equation Models (1988)When to use and how to report the results of PLS-SEM (2018)Context and leadership: an examination of the nine-factor full-range leadership theory using the Multifactor Leadership Questionnaire (2003)Covariance-Based Structural Equation Modeling in the Journal of Advertising : Review and Recommendations (2017)Treating Unobserved Heterogeneity in PLS-SEM: A Multi-method Approach (2017)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology68,271 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1972Principles of Marketing5,587 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 2016Structural Equation Modeling With AMOS4,644 cited
  • 1904The Psychological Bulletin4,187 cited
  • 2004E-S-QUAL3,962 cited
  • 2013Structural Equation Modeling With AMOS3,959 cited
  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 1970Marketing Research3,552 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
  • 2000Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters2,906 cited

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  • 2002Service Quality Delivery through Web Sites: A Critical Review of Extant Knowledge2,727 cited
  • Cited by

    • 2019Brand equity in Caribbean financial services: the moderating role of service providers20 cited
    • 2013The influence of service brand equity on the strength of brand relationships in the fast food industry8 cited