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Understanding the Memory Effects in Pulsing Advertising
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Understanding the Memory Effects in Pulsing Advertising (2015)Understanding the Memory Effects in Pulsi…Mind-Set Metrics in Market Response Models: An Integrative Approach (2010)Mind-Set Metrics in Market Re…Differential Games in Marketing (2004)Differential Games in Marketi…Understanding the Impact of Synergy in Multimedia Communications (2003)Understanding the Impact of S…An Empirical Model of Advertising Dynamics (2003)An Empirical Model of Adverti…The Shape of the Advertising Response Function (1999)The Shape of the Advertising …Postexperience Advertising Effects on Consumer Memory (1999)Postexperience Advertising Ef…Planning Media Schedules in the Presence of Dynamic Advertising Quality (1998)Planning Media Schedules in t…Advances in Consumer Research (1992)Advances in Consumer ResearchMarket response models: Econometric and time series analysis (1991)Market response models: Econo…An Imagery-Processing View of the Role of Pictures in Print Advertisements (1991)An Imagery-Processing View of…Market Response Models: Econometric and Time Series Analysis (1989)Market Response Models: Econo…Memory Factors in Advertising: The Effect of Advertising Retrieval Cues on Brand Evaluations (1987)Memory Factors in Advertising…Advances in Consumer Research (1983)Advances in Consumer ResearchOptimal Advertising Policy Under Dynamic Conditions (1976)Optimal Advertising Policy Un…Distributed Lags: A Survey (1967)Distributed Lags: A SurveyOptimal Advertising Policy under Dynamic Conditions (1962)Optimal Advertising Policy un…Capital-Labor Substitution and Economic Efficiency (1961)Capital Theory and Investment Behavior (1963)The Distributed Lag Between Capital Appropriations and Expenditures (1965)Does Unemployment Cause Future Unemployment? Definitions, Questions and Answers from a Continuous Time Model of Heterogeneity and State Dependence (1980)Panel data analysis—advantages and challenges (2007)Social Change and Crime Rate Trends: A Routine Activity Approach (1979) (2010)The Economic Effects of Advertising. (1942)Distributed Lags and Investment Analysis (1956)An Operations-Research Study of Sales Response to Advertising (1957)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)An Evaluation Cost Model of Consideration Sets (1990)1. On the Concept of Health Capital and the Demand for Health (2017)Micro-Economic Foundations of Employment and Inflation Theory. (1972)A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy (2004)From Generic to Branded: A Model of Spillover in Paid Search Advertising (2011)Advertising And Promotion: Integrated Marketing Communications Perspective (1997)Building strong brands in a modern marketing communications environment (2009)Bridging Design and Behavioral Research With Variance-Based Structural Equation Modeling (2017)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)Brands and Branding: Research Findings and Future Priorities (2006)Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)How Advertising Works: What Do We Really Know? (1999)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters (2000)Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)Managing the co-creation of value (2007)Innovation Diffusion and New Product Growth Models in Marketing (1979)Chapter 28 The Economic Analysis of Advertising (2007)Developing Buyer-Seller Relationships (1987)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)A National Customer Satisfaction Barometer: The Swedish Experience (1992)
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References

  • 1983Advances in Consumer Research2,944 cited
  • 1992Advances in Consumer Research2,915 cited
  • 1962Optimal Advertising Policy under Dynamic Conditions1,032 cited
  • 1976Optimal Advertising Policy Under Dynamic Conditions909 cited
  • 1967Distributed Lags: A Survey708 cited
  • 2003Understanding the Impact of Synergy in Multimedia Communications591 cited
  • 1987Memory Factors in Advertising: The Effect of Advertising Retrieval Cues on Brand Evaluations486 cited
  • 1989Market Response Models: Econometric and Time Series Analysis481 cited
  • 1991Market response models: Econometric and time series analysis356 cited
  • 1998Planning Media Schedules in the Presence of Dynamic Advertising Quality311 cited
  • 2004Differential Games in Marketing303 cited
  • 2003An Empirical Model of Advertising Dynamics302 cited
  • 1991An Imagery-Processing View of the Role of Pictures in Print Advertisements297 cited
  • 1999The Shape of the Advertising Response Function294 cited
  • 2010Mind-Set Metrics in Market Response Models: An Integrative Approach272 cited
  • 1999Postexperience Advertising Effects on Consumer Memory

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