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The Role of Psychological Meaning in Advertising
16 references·16 citing·33 second hopsampled
The Role of Psychological Meaning in Advertising (1988)The Role of Psychological Meaning in Adve…Advances in Consumer Research (2025)Advances in Consumer ResearchSymbolic Interactionism: Perspective and Method (1988)Symbolic Interactionism: Pers…The Role of Imagery in Information Processing: Review and Extensions (1987)The Role of Imagery in Inform…The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective (1983)The Role of Products as Socia…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Advances in Consumer Research (1983)Advances in Consumer ResearchThe Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…Attitudes and Persuasion: Classic and Contemporary Approaches (1981)Attitudes and Persuasion: Cla…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…An Information Processing Theory of Consumer Choice (1979)An Information Processing The…Symbolic Interactionism: Perspective and Method. (1971)Symbolic Interactionism: Pers…The Senses Considered as Perceptual Systems (1969)The Senses Considered as Perc…The Senses Considered as Perceptual Systems (1969)The Senses Considered as Perc…The Impact of Television Advertising: Learning Without Involvement (1965)The Impact of Television Adve…The Measurement of Meaning (1957)The Measurement of MeaningThe nature and measurement of meaning. (1952)The nature and measurement of…Asking Questions of AI Advertising: A Maieutic Approach (2022)Asking Questions of AI Advert…Toward a Better Use of the Semantic Differential in IS Research: An Integrative Framework of Suggested Action (2015)Toward a Better Use of the Se…The brand origin meaning transfer model (BOMT): an integrative theoretical model (2015)The brand origin meaning tran…Invisible communication: a challenge to established marketing communication (2012)Invisible communication: a ch…An Empirical Study of the Efficacy of Marketing Communication Mix Elements in Selected Insurance Companies in Nigeria (2012)An Empirical Study of the Eff…General Attitude towards Advertising: Cultural Influence in Pakistan (2010)General Attitude towards Adve…The Role of Product Involvement, Knowledge, and Perceptions in Explaining Consumer Purchase Behaviour of Counterfeits: Direct and Indirect Effects (2008)The Role of Product Involveme…Personal uses and perceived social and economic effects of advertising in Bulgaria and Romania (2007)Personal uses and perceived s…Unravelling country-of-origin : semiotics as a theoretical basis for a meaning-centred approach towards country-of-origin effects (2006)Unravelling country-of-origin…Relocating Alcohol Advertising Research (2006)Relocating Alcohol Advertisin…Proposed Model of Attitude Toward Advertising Through Sport (2006)Proposed Model of Attitude To…A comparison of values in infomercials and commercials (2002)A comparison of values in inf…Exploring Life Themes and Myths in Alcohol Advertisements through a Meaning-Based Model of Advertising Experiences (1998)Exploring Life Themes and Myt…Feminist Literary Theory and Advertising Research: A New “Reading” of the Text and the Consumer (1992)Feminist Literary Theory and …The Role of Marketing Processes in Creating Cultural Meaning (1990)The Role of Marketing Process…Cultural Themes in Brazilian and U.S. Auto Ads: A Cross-Cultural Comparison (1990)Cultural Themes in Brazilian …The Theory of Buyer Behavior (1971)Structure and Functions of Fantasy (1974)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Statistical principles in experimental design. (1962)Understanding Attitudes and Predicting Social Behavior (1980)The Elaboration Likelihood Model of Persuasion (1986)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A Theory of Cognitive Dissonance (2017)Personal involvement as a determinant of argument-based persuasion. (1981)The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion. (1984)An advocacy coalition framework of policy change and the role of policy-oriented learning therein (1988)Emotion Work, Feeling Rules, and Social Structure (1979)The Social Amplification of Risk: A Conceptual Framework (1988)Anarchy is what states make of it: the social construction of power politics (1992)Minds, brains, and programs (1980)The motor theory of speech perception revised (1985)The Functional Architecture of Human Empathy (2004)Attitudinal effects of mere exposure. (1968)Measuring emotion: The self-assessment manikin and the semantic differential (1994)A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition. (2002)Analytic Autoethnography (2006)International practices (2011)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)A Critical View of Driver Behavior Models: What Do We Know, What Should We Do? (1985)Implicit learning and tacit knowledge. (1989)Crossmodal correspondences: A tutorial review (2011)Customer Contributions to Quality: A Different View of the Customer-Oriented Firm (1996)Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model (2000)What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness (2002)
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References

  • 2025Advances in Consumer Research13,264 cited
  • 1971Symbolic Interactionism: Perspective and Method.9,967 cited
  • 1957The Measurement of Meaning9,430 cited
  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
  • 1969The Senses Considered as Perceptual Systems6,336 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1981Attitudes and Persuasion: Classic and Contemporary Approaches3,368 cited
  • 1983Advances in Consumer Research2,879 cited
  • 1988Symbolic Interactionism: Perspective and Method2,813 cited
  • 1969The Senses Considered as Perceptual Systems2,747 cited
  • 1979An Information Processing Theory of Consumer Choice2,245 cited
  • 1965The Impact of Television Advertising: Learning Without Involvement1,545 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
  • 1983The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective1,412 cited
  • 1952The nature and measurement of meaning.1,326 cited
  • 1987

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The Role of Imagery in Information Processing: Review and Extensions
1,279 cited

Cited by

  • 1990Cultural Themes in Brazilian and U.S. Auto Ads: A Cross-Cultural Comparison127 cited
  • 2015Toward a Better Use of the Semantic Differential in IS Research: An Integrative Framework of Suggested Action77 cited
  • 1990The Role of Marketing Processes in Creating Cultural Meaning55 cited
  • 2010General Attitude towards Advertising: Cultural Influence in Pakistan54 cited
  • 1998Exploring Life Themes and Myths in Alcohol Advertisements through a Meaning-Based Model of Advertising Experiences50 cited
  • 2022Asking Questions of AI Advertising: A Maieutic Approach46 cited
  • 1992Feminist Literary Theory and Advertising Research: A New “Reading” of the Text and the Consumer31 cited
  • 2006Unravelling country-of-origin : semiotics as a theoretical basis for a meaning-centred approach towards country-of-origin effects30 cited
  • 2012Invisible communication: a challenge to established marketing communication23 cited
  • 2007Personal uses and perceived social and economic effects of advertising in Bulgaria and Romania23 cited
  • 2006Relocating Alcohol Advertising Research23 cited
  • 2015The brand origin meaning transfer model (BOMT): an integrative theoretical model21 cited
  • 2002A comparison of values in infomercials and commercials20 cited
  • 2008The Role of Product Involvement, Knowledge, and Perceptions in Explaining Consumer Purchase Behaviour of Counterfeits: Direct and Indirect Effects16 cited
  • 2012An Empirical Study of the Efficacy of Marketing Communication Mix Elements in Selected Insurance Companies in Nigeria14 cited
  • 2006Proposed Model of Attitude Toward Advertising Through Sport12 cited