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New media and technology use in corporate sport sponsorship: performing activational leverage from an exchange perspective

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References

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2013Acceptance, motivations, and usage of social media as a marketing communications tool amongst employees of sport national governing bodies163 cited
2017Facebook as a second screen: An influence on sport consumer satisfaction and behavioral intention46 cited
2016The impacts of fans’ sincerity perceptions and social media usage on attitude toward sponsor30 cited
2013Rules of engagement: A discrete choice analysis of sponsorship decision making18 cited
2020The effect of quality and leverage on the image transfer model: the moderating role of involvement

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15 cited

2017Experiential sponsorship activation at a sports mega-event: the case of Cisco at London 201214 cited

2020Examining Sponsorship’s Effectiveness Over the Internet: A Conceptual Framework for Researchers and Practitioners14 cited

2020Analyzing Price Premiums In International Sponsorship Exchange13 cited