Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

How Far Is Too Far? The Antecedents of Offensive Advertising in Modern China

16 references·10 citing·42 second hop

FromToDepth

this work references cited by second hop

References

1965Society and the Adolescent Self-Image30,118 cited
1986Self-Reports in Organizational Research: Problems and Prospects17,092 cited
1960A new scale of social desirability independent of psychopathology.8,683 cited
1955A study of normative and informational social influences upon individual judgment.4,815 cited
1981Attitudes and Persuasion: Classic and Contemporary Approaches3,368 cited
1989Measurement of Consumer Susceptibility to Interpersonal Influence2,228 cited
1975Informational and Normative Social Influence in Buyer Behavior967 cited
1994Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics619 cited
1988Chinese Cultural Values: Their Dimensions and Marketing Implications528 cited
1985Causes of Irritation in Advertising402 cited
2003Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students302 cited
2005Market mavens: Psychological influences275 cited
2004Advertising and Promotion; An Integrated Marketing Communications Perspective, 6th Ed.246 cited
2005Individualistic orientation and consumer susceptibility to interpersonal influence222 cited
1993Fear Appeals in Print Advertising: An Analysis of Arousal and Ad Response

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

174 cited

1990Female Nudity, Arousal, and Ad Response: An Experimental Investigation166 cited

Cited by

2018Does Humour Influence Perceptions of the Ethicality of Female-Disparaging Advertising?38 cited
2012Advertising Research in the Post-WTO Decade in China27 cited
2017Online shopping post-payment dissonance: Dissonance reduction strategy using online consumer social experiences26 cited
2021“I’m (Not) Offended by Whom I See!” The Role of Culture and Model Ethnicity in Shaping Consumers’ Responses toward Offensive Nudity Advertising in Asia and Western Europe25 cited
2013Offensiveness of Advertising with Violent Image Appeal: A Cross-Cultural Study21 cited
2014SHOCKING CONTENTS IN SOCIAL AND COMMERCIAL ADVERTISING / ŠOKIRUOJANTYS TURINIAI SOCIALINĖJE IR KOMERCINĖJE REKLAMOJE17 cited
2012Love is all you need: A content analysis of romantic scenes in Chinese entertainment television13 cited
2014Consumer Attitudes Toward Advertising in the Digital Age: A China–United States Comparative Study12 cited
2019Advertising in Asia: Theories and Implications for Practice10 cited
2017Examining Asian and European Reactions within Shock Advertising8 cited