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Impact of Dominance and Relatedness on Brand Extensions

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References

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1990Consumer Evaluations of Brand Extensions3,266 cited
1992Advances in Consumer Research2,863 cited
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1981Categorization of Natural Objects1,990 cited
1983Ad hoc categories1,878 cited
1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
1992The Effects of Sequential Introduction of Brand Extensions1,281 cited
1981Direct Experience And Attitude-Behavior Consistency1,215 cited

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