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A Name to Compare With A Discussion of the Naming of New Brands
1 references·10 citing·48 second hop
A Name to Compare With A Discussion of the Naming of New Brands (1977)A Name to Compare With A Discussion of th…The Golden Bough (1922)The Golden BoughBrand antiquity and value perception: Are customers willing to pay higher prices for older brands? (2020)Brand antiquity and value per…A comprehensive framework of brand name classification (2015)A comprehensive framework of …Das Branding der Corporate Brand gestalten (2014)Das Branding der Corporate Br…Exploring consumer brand name equity (2012)Exploring consumer brand name…Entrepreneurs and trade names: evidence from the United Arab Emirates (2010)Entrepreneurs and trade names…Executive Insights: The Impact of Linguistic Differences on International Brand Name Standardization: A Comparison of English and Chinese Brand Names of Fortune -500 Companies (2002)Executive Insights: The Impac…Chinese brand naming: a linguistic analysis of the brands of ten product categories (2001)Chinese brand naming: a lingu…Chinese consumers’ perception of alpha-numeric brand names (1997)Chinese consumers’ perception…Chinese Brand Naming: From General Principles to Specific Rules (1997)Chinese Brand Naming: From Ge…Linguistic Distinction among Top Brand Names (1987)Linguistic Distinction among …A Grammar of Spoken Chinese (1972)Mandarin Chinese: A Functional Reference Grammar (1987)Consumer Evaluations of Brand Extensions (1990)Wine Brand Naming in China (2003)Luck of the Draw: Creating Chinese Brand Names (2008)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Evolving to a New Dominant Logic for Marketing (2003)Qualitative Data Analysis (2008)Cognitive and emotional processing of brand logo changes (2015)The Organic View of the Brand: A Brand Value Co-creation Model (2016)Corporate rebranding failure and brand meanings in the digital environment (2018)Generalized expectancies for internal versus external control of reinforcement. (1966)Strategically Desirable Brand Name Characteristics (1989)Making sense of numbers: Effects of alphanumeric brands on consumer inference (2012)China’s brands, China’s brand development strategies and corporate brand communications in China (2015)Lucky 8-ending – A case study on managerial price-ending beliefs in Macao (2018)THE GLOBALIZATION OF MARKETS (1983)Brand Equity, Brand Preference, and Purchase Intent (1995)Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture (1999)A Stage Model of International Brand Development: The perspectives of manufacturers from two newly industrialized economies—South Korea and Taiwan (2005)Marketing activity, blogging and sales (2012)Ritualization: A Strategic Tool to Position Brands in International Markets (2017)Managing Brand Equity (1991)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Brand Naming in China: Sociolinguistic Implications (2003)Consumer’s Brand Choice Behavior for Luxury Cars in China (2015)Lucky names: Superstitious beliefs in Chinese corporate branding strategy for bank marketing (2015)Consumer Behavior: Buying, Having and Being (1993)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Impact of information hiding on circular food supply chains in business-to-business context (2021)Visually communicating brand heritage on social media: champagne on Instagram (2021)Why and when is older better? The role of brand heritage and of the product category in the evaluation of brand longevity (2021)A study in phonetic symbolism. (1929)Further Experiments in Phonetic Symbolism (1933)What Makes a Brand Name Familiar? (1973)Why Do Advertisers Use Puns? A Linguistic Perspective (2008)Sounds good: Phonetic sound patterns in top brand names (2014)SENSATION AND PERCEPTION (2013)Content Analysis: An Introduction to its Methodology. (1984)Building Strong Brands (1995)How Brands Highlight Country of Origin in Magazine Advertising: A Content Analysis (2019)My brand identity lies in the brand name: personified suggestive brand names (2020)The effect of brand names and logos’ figurativeness on memory: An experimental approach (2023)Advances in Consumer Research (2025)Heuristics and Biases (2002)Representativeness Revisited: Attribute Substitution in Intuitive Judgment (2002)The Affect Heuristic (2002)
this work references cited by second hop

References

  • 1922The Golden Bough710 cited

Cited by

  • 2002Executive Insights: The Impact of Linguistic Differences on International Brand Name Standardization: A Comparison of English and Chinese Brand Names of Fortune -500 Companies94 cited
  • 2012Exploring consumer brand name equity50 cited
  • 2015A comprehensive framework of brand name classification45 cited
  • 2001Chinese brand naming: a linguistic analysis of the brands of ten product categories42 cited
  • 1987Linguistic Distinction among Top Brand Names42 cited
  • 2020Brand antiquity and value perception: Are customers willing to pay higher prices for older brands?41 cited
  • 1997Chinese consumers’ perception of alpha-numeric brand names37 cited
  • 1997Chinese Brand Naming: From General Principles to Specific Rules34 cited
  • 2014Das Branding der Corporate Brand gestalten14 cited
  • 2010Entrepreneurs and trade names: evidence from the United Arab Emirates9 cited

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