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Das Branding der Corporate Brand gestalten · Study

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ChapterDas Branding der Corporate Brand gestalten

Tobias Langner2014

Chapter2014

Das Branding der Corporate Brand gestalten

Tobias Langner · Franz‐Rudolf Esch

14 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Corporate Identity and Reputation

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1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.2013SENSATION AND PERCEPTION 2014Strategie und Technik der Markenführung 1995Dictionary of marketing terms 2003Creating powerful brands in consumer, service and industrial markets 2015Strategie und Technik der Werbung 1977Effects of interactive imagery on learning: Application to advertising.

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Year2014

Typechapter

Published2014-01-01

VenueSpringer eBooks

Languagede

Citations14

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-8349-3862-6_6

openalex_workW57433489

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