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Das Branding der Corporate Brand gestalten
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Das Branding der Corporate Brand gestalten (2014)Das Branding der Corporate Brand gestaltenStrategie und Technik der Werbung (2015)Strategie und Technik der Wer…Strategie und Technik der Markenführung (2014)Strategie und Technik der Mar…SENSATION AND PERCEPTION (2013)SENSATION AND PERCEPTIONBranding als Grundlage zum Markenaufbau (2005)Branding als Grundlage zum Ma…Integriertes Branding (2003)Integriertes BrandingCreating powerful brands in consumer, service and industrial markets (2003)Creating powerful brands in c…Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Strategic Brand Management: B…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Observations: Creating Effective Brand Names: A Study of the Naming Process (1997)Observations: Creating Effect…Dictionary of marketing terms (1995)Dictionary of marketing termsManaging Brand Portfolios: How the Leaders Do It (1994)Managing Brand Portfolios: Ho…Images in mind: The evolution of a theory (1991)Images in mind: The evolution…Recall and recognition effects of brand name imagery (1987)Recall and recognition effect…Effects of interactive imagery on learning: Application to advertising. (1977)Effects of interactive imager…A Name to Compare With A Discussion of the Naming of New Brands (1977)A Name to Compare With A Disc…Marketing definitions : a glossary of marketing terms (1960)Marketing definitions : a glo…Building Strong Brands (1995)The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)Brands and Branding: Research Findings and Future Priorities (2006)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Relational network brands: Towards a conceptual model of place brands (2004)Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods (2011)Stakeholder marketing: a definition and conceptual framework (2011)The employer brand (1996)Destination Branding: Insights and Practices from Destination Management Organizations (2005)Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behaviour (2005)Brand equity in the business-to-business market (2003)Customer-based brand equity for a destination (2007)A model of customer-based brand equity and its application to multiple destinations (2008)Begriffsabgrenzungen und Erscheinungsformen von Marken (2004)Herausforderungen und Aufgaben des Markenmanagements (2005)Strategic Brand Management (2023)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Addressing student misconceptions concerning electron flow in aqueous solutions with instruction including computer animations and conceptual change strategies (2000)Distinct modes of ruminative self-focus: Impact of abstract versus concrete rumination on problem solving in depression. (2005)Design factors for educationally effective animations and simulations (2009)Effects of Self-Referencing on Persuasion (1995)Designing persuasive destination websites: A mental imagery processing perspective (2011)Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands (2018)Effects of green brand communication on brand associations and attitude (2006)Omni-Channel-Strategien durch Customer- Touchpoint-Management erfolgreich realisieren (2015)Why do people participate in Web surveys? Applying survey participation theory to Internet survey data collection (2015)A Comparison of Tactile, Visual, and Auditory Warnings for Rear-End Collision Prevention in Simulated Driving (2008)Advances in the Cross‐Linguistic Study of Ideophones (2012)Exploring the conceptualization of the sensory dimension of tourist experiences (2013)
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References

  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
  • 2013SENSATION AND PERCEPTION1,066 cited
  • 2014Strategie und Technik der Markenführung731 cited
  • 1995Dictionary of marketing terms494 cited
  • 2003Creating powerful brands in consumer, service and industrial markets472 cited
  • 2015Strategie und Technik der Werbung358 cited
  • 1977Effects of interactive imagery on learning: Application to advertising.268 cited
  • 1960Marketing definitions : a glossary of marketing terms217 cited
  • 1991Images in mind: The evolution of a theory191 cited
  • 1994Managing Brand Portfolios: How the Leaders Do It131 cited
  • 1987Recall and recognition effects of brand name imagery61 cited
  • 1977A Name to Compare With A Discussion of the Naming of New Brands54 cited
  • 2003Integriertes Branding54 cited
  • 2005Branding als Grundlage zum Markenaufbau50 cited
  • 1997Observations: Creating Effective Brand Names: A Study of the Naming Process

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