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Integriertes Branding

54 citations0/0 files storedDeutscher Universitätsverlag eBooks

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Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Corporate Identity and Reputation

Abstract

Das Branding gewinnt zunehmend an Bedeutung. Gründe dafiir liegen vor allem in der wachsenden Zahl von Unternehmensfusionen und -aufkäufen, der zunehmenden Globalisierung der Märkte sowie der Zunahme

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2004Integriertes Branding — Baupläne zur Gestaltung neuer Marken 2014“This theatre is a part of me” contrasting brand attitude and brand attachment as drivers of audience behaviour 2006Markenmanagement — Markenbildung in der Medienbranche 2014Das Branding der Corporate Brand gestalten

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