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Integriertes Branding
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Integriertes Branding (2003)Integriertes BrandingManagement von Markenallianzen (2016)Management von MarkenallianzenDas Branding der Corporate Brand gestalten (2014)Das Branding der Corporate Br…“This theatre is a part of me” contrasting brand attitude and brand attachment as drivers of audience behaviour (2014)“This theatre is a part of me…Markenmanagement — Markenbildung in der Medienbranche (2006)Markenmanagement — Markenbild…Integriertes Branding — Baupläne zur Gestaltung neuer Marken (2004)Integriertes Branding — Baupl…Building Strong Brands (1995)The new strategic brand management: creating and sustaining brand equity long term (2005)Strategic Brand Management (2007)An Information Processing Theory of Consumer Choice (1979)Advances in Consumer Research (1992)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Behavioral Branding als Führungsansatz (2009)Attachment and Loss (1969)Attitude-behavior relations: A theoretical analysis and review of empirical research. (1977)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Influence of Hotel Attributes on Brand Attachment and Post-Consumption Outcomes: The Mediating Effects of Brand Credibility (2021)Judgment under Uncertainty: Heuristics and Biases (1974)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Advances in Consumer Research (2025)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)SENSATION AND PERCEPTION (2013)
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  • 2004Integriertes Branding — Baupläne zur Gestaltung neuer Marken31 cited
  • 2014“This theatre is a part of me” contrasting brand attitude and brand attachment as drivers of audience behaviour16 cited
  • 2006Markenmanagement — Markenbildung in der Medienbranche16 cited
  • 2014Das Branding der Corporate Brand gestalten14 cited
  • 2016Management von Markenallianzen12 cited

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