Toward a Better Understanding of Reader Analysis

Abstract

Business communication research on reader analysis has stagnated. Thisarticle examines why current business communication theory and practicemakes new inroads into reader analysis difficult. To account for this lack ofnew critical thinking, the article assesses the field's confusion about criticalterminology, its poor heuristics for assessing readers, its oversimplified cases,and its misleading message classification system. In addition, the articleexplores a new factor in reader analysis—readers' perceptual sets—as a way o fmore accurately modeling the dynamics of the writer-reader relationship.

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