A broadened conception of internal marketing

Richard J. Varey · Barbara R. Lewis

220 citations0/0 files storedEuropean Journal of Marketing

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Marketing and Advertising Strategies Organizational Management and Innovation Employee Performance and Motivation

Abstract

Internal marketing has been of interest to practitioners and academics, in marketing and other disciplines of management, for some years, and published papers focus on definitions, the role of internal marketing in organisations, and various empirical investigations. Discusses the elements of a broadened concept on internal marketing, which emerges from: a systematic review and examination of the existing literature; case study material; “expert” opinion from leading academics; and interviews with managers.

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References

1992Basics of Qualitative Research 1990Basics of qualitative research 1974The Nature of Managerial Work 1985THE HUMAN SIDE OF ENTERPRISE 1992The Changing Role of Marketing in the Corporation 1978The self system in reciprocal determinism.1969Broadening the Concept of Marketing 1982Theory Z: How American Business Can Meet the Japanese Challenge

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