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A broadened conception of internal marketing

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Cited by

2005Internal-market orientation and its measurement356 cited
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2003A relationship‐mediated theory of internal marketing237 cited
2011Performance management effectiveness: lessons from world-leading firms201 cited
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2016Mapping the domain of the fragmented field of internal branding151 cited
2014The moderating effect of cultural congruence on the internal marketing practice and employee satisfaction relationship: An empirical examination of Australian and Taiwanese born tourism employees133 cited
2004Effects of contact employee supports on critical employee responses and customer service evaluation130 cited
2017Enhancing firm performance through internal market orientation and employee organizational commitment123 cited
2009Internal marketing impact on business performance in a retail context115 cited
2018Internal marketing, employee customer‐oriented behaviors, and customer behavioral responses115 cited
2009Internal marketing, organisational culture, job satisfaction, and organisational performance in non-life insurance111 cited
2006Important factors to consider when using internal branding as a management strategy: A healthcare case study109 cited
2019When reputation management is people management: Implications for employee voice84 cited
2007How Critical is Employee Orientation for Customer Relationship Management? Insights from a Case Study83 cited
2008Internal service – barriers, flows and assessment78 cited