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My identity is my membership: A longitudinal explanation of online brand community members’ behavioral characteristics
16 references·4 citing·38 second hop
My identity is my membership: A longitudinal explanation of online brand community members’ behavioral characteristics (2011)My identity is my membership: A longitudi…Distinction: A Social Critique of the Judgement of Taste* (2018)Distinction: A Social Critiqu…Brands and Branding: Research Findings and Future Priorities (2006)Brands and Branding: Research…The Social Influence of Brand Community: Evidence from European Car Clubs (2005)The Social Influence of Brand…Consumer Culture Theory (CCT): Twenty Years of Research (2005)Consumer Culture Theory (CCT)…Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding (2002)Why Do Brands Cause Trouble? …Building Brand Community (2002)Building Brand CommunityBrand Community (2001)Brand CommunityA Social Identity Theory of Leadership (2001)A Social Identity Theory of L…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Motivation and Personality (1997)Motivation and Personality‘Building Strong Brands’ (1996)‘Building Strong Brands’Building Strong Brands (1995)Building Strong BrandsMotivation and personality (1993)Motivation and personalityConsumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Possessions and the Extended Self (1988)Possessions and the Extended …The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…Development of a brand community engagement model: a service-dominant logic perspective (2022)Development of a brand commun…Self-congruence is not everything for a brand: initial evidence supporting the relevance of identity cultivation in a college student role-identity context (2017)Self-congruence is not everyt…Consumer engagement in an online brand community (2017)Consumer engagement in an onl…Antecedents and consequences of customer engagement in online brand communities (2014)Antecedents and consequences …The Theory of Buyer Behavior (1971)Structure and Functions of Fantasy (1974)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)The psychology of interpersonal relations. (1958)Strategic Brand Concept-Image Management (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Principles of Psychology (1891)Purity and Danger: An Analysis of Concepts of Pollution and Taboo (1967)Attachment and Loss (1969)Dimensions of Brand Personality (1997)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)Evolving to a New Dominant Logic for Marketing (2003)Managing the co-creation of value (2007)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The Interpretation of Cultures (2017)The Strength of Weak Ties (1973)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Bowling Alone: America's Declining Social Capital (1995)Users of the world, unite! The challenges and opportunities of Social Media (2009)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Talking science: language, learning, and values (1991)What Is Agency? (1998)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)PSYCHOLOGICAL CONDITIONS OF PERSONAL ENGAGEMENT AND DISENGAGEMENT AT WORK. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Handbook of Positive Psychology (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Self-Compassion: An Alternative Conceptualization of a Healthy Attitude Toward Oneself (2003)Positive Psychology Progress: Empirical Validation of Interventions. (2005)Self‐determination theory and work motivation (2005)
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References

  • 2018Distinction: A Social Critique of the Judgement of Taste*20,290 cited
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  • 1988Possessions and the Extended Self9,050 cited
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Cited by

  • 2014Antecedents and consequences of customer engagement in online brand communities176 cited
  • 2017Consumer engagement in an online brand community134 cited
  • 2022Development of a brand community engagement model: a service-dominant logic perspective14 cited
  • 2017Self-congruence is not everything for a brand: initial evidence supporting the relevance of identity cultivation in a college student role-identity context14 cited